15 February 2001

Man-handling

Rising customer expectations and extra communication media, such as web links, pose operational nightmares for call centres, as forecasting staffing needs is virtually impossible.

Genie strikes content deal with C4 and MTV

Genie, BT’s mobile Internet service, has signed deals with Channel 4 and MTV to provide games and music news over the Web and WAP-enabled mobile phones. Genie will develop mobile phone games based on programmes broadcast on digital entertainment channel E4. Players will be able to access the games through WAP phones on Genie.co.uk by […]

Digest

PeopleNews, the celebrity news and entertainment site, has signed a strategic content agreement with AOL UK. Breaking news will be updated five times a day on the co-branded AOL/PeopleNews site. It will be available on the AOL UK News and Entertainment Channels.

Digest

Virgin Wines, the Internet wine retailer has signed a deal to host Wine Planet’s UK website.The agreement will allow Wine Planet to concentrate on developing its core Australian market.

Digest

Sarah Patterson, former head of television at D’Arcy, has left the agency to join production company Chaos as director.

Digest

BT is to cut its workforce, including marketing, at BT Openworld, the division that houses its mass-market online interests by 2000. It hopes to find positions elsewhere within the organisation for those affected.

Digest

Exchange & Mart, the weekly buying and selling magazine, is to launch a £1.5m radio campaign aimed at 18to 44year-old men.

Capital use of a Red anthem

Is it the Diary’s imagination, or is someone at Leo Burnett having a laugh at McDonald’s expense? The ad created by the agency for the food giant’s Italian burger features a song called Bella Ciao – an anthem of the Italian Communist Party. What with McDonald’s buying a stake in Pret a Manger, with its […]

Railtrack contractors cut out by new billboard site

Railtrack Property has cut across its existing relationship with JC Decaux and Maiden Outdoor by erecting its own billboard and selling the space itself instead of through contractors. This is the first time Railtrack has investigated the possibility of being an active media owner. The decision may result in the company building and selling more […]

Digest

Tennent’s Lager has teamed up with the Performing Rights Society (PRS) to stage T Break – an event which gives new Scottish talent the chance to play live at T in the Park, the annual music festival. The Student T break events will take place at student unions in March.

BARB report reveals poor figures for Carlton channels

Carlton’s digital services have come under the spotlight, after a leaked analysis of viewing figures showed the Carlton Food Network and Carlton Cinema channels have failed to attract a viewer for the past five weeks. Figures from the Broadcasters’ Audience Research Board (BARB) show the two channels have recorded a zero share of viewing in […]

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Ryanair, BA, EE: Everything that matters this morning

marketing news

Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]