15 January 1998

Carlsberg-Tetley hires UB chief

Carlsberg-Tetley has lured United Biscuits marketer and former Golden Wonder chief executive Doug Clydes-dale as its new marketing director. Clydesdale replaces Doug Scott who left in September after 14 years with Carlsberg-Tetley, following the failed merger with Bass (MW September 4 1997). As director of marketing at the brewer, Clydesdale will drive forward C-T’s three-year […]

DIGESTS

Interplay, the computer games company, has appointed Larry Sparks as its vice-president for marketing, Europe. He leaves Eidos where he was worldwide marketing director and marketed its hit game Tomb Raider, featuring cult character Lara Croft. WH Smith has confirmed that a bid for Waterstone’s received from the EMI Group has entered the due diligence […]

Retailers must consolidate after Christmas miracle fails to arrive

Just before Christmas, I rather gloomily predicted that it would take a miracle of Dickens’s Christmas Carol proportions to deliver any cheer to the retail sector during the festive trading season. This week, in the harsh light of New Year analysis, the first evidence of that gloom becomes apparent. Britain’s largest electrical retailer, Dixons, sets […]

Brief

Young & Rubicam Europe is employing the combined might of Henry Kissinger, conductor George Solti, psychologist Sigmund Freud, Marlene Dietrich and footballer George Weah in a bid to eradicate the prejudiced view that refugees are ‘scroungers’

Car makers drive up Net activity

Websites are about to become a standard feature in the marketing strategy of car manufacturers targeting the UK. Toyota unveiled its first UK Website to support the launch of the Avensis model on January 2. This came within a fortnight of Rover rolling out four sites to push its range on the Web. Both companies […]

DIGESTS

Endsleigh, the insurance company, has appointed BANC (Bean Andrews Norways Cramphorn) to its 1m account, which involves the development of a new corporate image and advertising strategy. Publicis has told Halfords that it will not pitch ‘competitively’ for the company’s 9m account, which it already holds. That leaves HHCL & Partners, AMV.BBDO and Duckworth Finn […]

Liddiment reveals brave new schedule to boost ITV audience

So advertisers will have to wait a little longer to see if ITV will finally take the plunge and move News at Ten. Richard Eyre’s “100 days” was never likely to be long enough to decide whether or not to change the fundamental structure of the ITV schedule, but he, David Liddiment and John Hardie […]

Awareness of footballers’ brands is low

Most young people do not know which sports brands sponsor which of the country’s football stars, despite the millions of pounds spent on advertising and promotion, according to research carried out for Marketing Week. Youth tracking research company ROAR (Right of Admission Reserved) spoke to 1,000 16 to 24-year-olds and asked them to match 11 […]

Pepsi’s 7 Up to sponsor ITV prime-time show…

Pepsi-owned soft drink company 7 Up is to sponsor ITV’s new prime-time show Ice Warriors, which will lead the network’s Saturday night winter schedule. The new show, dubbed “Gladiators on ice”, is a strong element in ITV’s attempts to beef up the network’s Saturday evening programme output and win back its declining audience share. The […]

EURO RSCG hired for 7m global luxury watch account

EURO RSCG Wnek Gosper has won luxury watchmaker Audemars Piguet’s 7m global advertising account. The win follows a four-way pitch, which involved incumbent Swiss agency Bright Advertising, DDB Paris and Delaney Fletcher Bozell. Bright Advertising, previously known as Heimann Communications, had held the account for 23 years. News of the pitch first broke in August […]

Briefs

Media consultant Craig Pearman has died at his Chieveley home, aged 55, this week. The ebullient industry figure held a number of senior sales posts at London Weekend Television and Yorkshire-Tyne Tees TV. He was managing director of sales house Media & Airtime Sales before setting up the consultancy Craig Pearman Limited in 1993. A […]

Untangling the Web soven by Europe’s cyber-states

Internet advertising across Europe may be dismissed by many as a media minnow, but this status is set to change as it continues to grow at a staggering rate. During the past year, the value of the industry in Europe has more than quadrupled to an estimated $45m (28m) and, by Softbank’s estimates, up to […]

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