I am writing in reply to your report on the Food Commission’s criticism of McDonald’s over its “use of football in marketing” (MW December 11, 2003). Despite our contribution to the article, the simple facts of the value of a sponsorship and social marketing programme such as ours were not acknowledged. McDonald’s has been involved […]
Last week Andrew Harrison quit Nestlé Rowntree to head Müller UK. How will the outspoken marketer used to selling packaged goods fare at the family-run company where his predecessor made quiet, yet impressive progress in nurturing the UK’s lov
Emap Consumer Media has awarded NMI the £8m advertising account for its new men’s magazine Zoo Weekly. NMI has carried out project work for Emap in the past, including campaigns for FHM’s High Street Honeys and FHM Bionic, and positioning work for Arena Magazine. The launch campaign breaks on January 27 and will be led […]
Xfm, Capital Radio’s alternative radio station, has extended its sponsorship deal with Jameson Irish whiskey. It will now sponsor acoustic show Xposure and request show X-List, as well as continuing to sponsor all of the station’s live output…
British Gas has promoted marketing boss Andrew Mann to head of its online home management service, House.co.uk. Mann, who was responsible for advertising, campaign planning and affinity marketing at British Gas, becomes head of emerging channels at House.co.uk. He will be in charge of a major push behind the company’s online service, which includes the […]
Telegraph Group has promoted display ad manager Jonathan Wilson to display sales director. He oversees the newspaper and magazine teams and reports to group sales director Chris White-Smith.
Reebok has promoted its consumer marketing manager Michael Price to marketing director, replacing former sales and marketing director David Neale, who quit last July (MW July 24, 2003). Price has been overseeing Neale’s marketing responsibilities since he left the company, but he officially took over the role earlier this week. It is not known if […]
The Department of Trade and Industry has shortlisted advertising and media agencies to work on the launch of its Consumer Direct telephone advice service. The agencies are: DFGW and PHD; Miles Calcroft Briginshaw Duffy and Zenith Optimedia; BDH/TBWA and MediaVest; McCann-Erickson and Mediaedge:CIA.
French outdoor company JC Decaux has stirred up a hornet’s nest among rival outdoor advertising companies by employing Network Rail’s commercial advertising manager, weeks after it emerged the transport company has put its lucrative multi-million pound station and roadside business out to tender. Yan Huybrechts, who has worked for Network Rail for more than five […]
Why does M&S bomb while Bhs thrives? Why can’t WH Smith do what Waterstone’s does? Because we see them as part of an unglamorous past, says George Pitcher
The Scottish Executive is preparing to review its Â£10m advertising roster. Agencies will be approached at the end of the month and appointments will be made by the beginning of August.
New airline Duo has appointed former Orange marketer Rob Rees as its sales and marketing director. Rees, who has held interim marketing appointments at both Orange and Campbell’s Soups, will oversee commercial strategy at the airline. Duo was created by a management buyout of what was previously Danish airline Maersk Air, and began flying last […]