Ofcom looks likely to contradict FSA stance

Ofcom is expected to snub recommendations made by the Food Standards Agency (FSA) when it publishes research that flies in the face of banning advertising to children, on Thursday. It follows a review of the UK’s broadcast advertising codes by the watchdog. It is understood the research conflicts with some areas of the FSA’s Action […]

Barclaycard axes role of top marketer

Barclaycard has axed the role of marketing director as part of a restructure of the business that will see 250 back-office jobs go, including some in marketing. Incumbent Alison Hutchinson has been moved to Barclaycard’s international operations, as commercial director for territories outside the UK. From August, the Barclaycard brand will be overseen by Barclays […]

Ofcom looks likely to contradict FSA stance

Ofcom is expected to snub recommendations made by the Food Standards Agency (FSA) when it publishes research that flies in the face of banning advertising to children, on Thursday. It follows a review of the UK’s broadcast advertising codes by the watchdog. It is understood the research conflicts with some areas of the FSA’s Action […]

Barclaycard axes role of top marketer

Barclaycard has axed the role of marketing director as part of a restructure of the business that will see 250 back-office jobs go, including some in marketing. Incumbent Alison Hutchinson has been moved to Barclaycard’s international operations, as commercial director for territories outside the UK. From August, the Barclaycard brand will be overseen by Barclays […]

Xfm begins trial in Manchester

Xfm, Capital Radio Group’s London-based alternative music station, is launching a month-long trial in Manchester. The move comes ahead of the release of a new batch of FM radio licences that will be advertised from next month, including one in Manchester. Xfm will operate the trial, which starts at the beginning of August, using a […]

Premier’s fate in doubt as rival closes in

The future of Premier Lodge brand director Nick Read and his team is in doubt as rival Travel Inn gets set to buy the low-cost hotel chain. Whitbread, Travel Inn’s parent company, is in exclusive talks to buy Premier Lodge from owner Spirit Group for a price believed to be close to £560m. Spirit picked […]

Winnie The Pooh Roo Juice looks in doubt

The future of Coca-Cola’s drink for toddlers, Winnie The Pooh Roo Juice, looks uncertain following its delisting from supermarkets and a lack of marketing investment. According to insiders, the product, launched in the UK in 2002 after a global deal between Coca-Cola and Disney, has proven a poor seller. Roo Juice, a juice, water and […]

Xfm begins trial in Manchester

Xfm, Capital Radio Group’s London-based alternative music station, is launching a month-long trial in Manchester. The move comes ahead of the release of a new batch of FM radio licences that will be advertised from next month, including one in Manchester. Xfm will operate the trial, which starts at the beginning of August, using a […]

Premier’s fate in doubt as rival closes in

The future of Premier Lodge brand director Nick Read and his team is in doubt as rival Travel Inn gets set to buy the low-cost hotel chain. Whitbread, Travel Inn’s parent company, is in exclusive talks to buy Premier Lodge from owner Spirit Group for a price believed to be close to £560m. Spirit picked […]

Winnie The Pooh Roo Juice looks in doubt

The future of Coca-Cola’s drink for toddlers, Winnie The Pooh Roo Juice, looks uncertain following its delisting from supermarkets and a lack of marketing investment. According to insiders, the product, launched in the UK in 2002 after a global deal between Coca-Cola and Disney, has proven a poor seller. Roo Juice, a juice, water and […]

I can hear that in stereo… types

You had a most amusing letter from a Julie Jones, who was incensed by Iain Murray’s article about England football supporters (MW last week). As her anger reached its climax she brought out her big guns of verbal abuse about the writer: “This guy is an old, biased, prejudiced, insulting waste of space.” I could […]

Jeremy Clarkson becomes the face of BT

Abbott Mead Vickers.BDDO has created a £3m campaign for BT featuring Jeremy Clarkson as the face of the brand. It will focus on the consistent service that BT offers new and existing customers. It breaks today (Wednesday).

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