your web comments

Nationwide ending its sponsorship of the England football team sparked this comment (http///www.marketingweek.co.uk/Nationwideengland):

Apples aren’t the only brands…

Steve

Mark Ritson’s excellent article of 1 July (Marketing is more than just increasing sales) raises some important questions that marketers should be asking themselves. However, he does paint a somewhat utopian picture of what marketing should be and that doesn’t necessarily reflect the reality of the current commercial world, especially in the FMCG sector he references.

Latest from Marketing Week

Ryanair, BA, EE: Everything that matters this morning

marketing news

Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]