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Nationwide ending its sponsorship of the England football team sparked this comment (http///

Apples aren’t the only brands…


Mark Ritson’s excellent article of 1 July (Marketing is more than just increasing sales) raises some important questions that marketers should be asking themselves. However, he does paint a somewhat utopian picture of what marketing should be and that doesn’t necessarily reflect the reality of the current commercial world, especially in the FMCG sector he references.

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