Prison-based design studio Barbed produces first work

Barbed, a design studio based in a Surrey prison, has produced its first commercial work for RESET, a scheme for young offenders. Barbed is a creative design studio set up by the Howard League for Penal Reform and based at Her Majesty’s Prison Coldingley, a Category C industrial prison. It employs six prisoners who have […]

Lessons in self-awareness

It’s been five years since we took a snapshot of what marketers really get up to. Has much changed in that time? We’re all a little healthier, maybe, and less likely to vote New Labour, but gender issues remain, and it seems we all still love

Giving them the best start

While 118 118 attributes its rise from nowhere to market domination to a major television launch campaign, lottery Monday’s £15m spend produced a disaster. David Benady asks if bigger really is better for a brand’s debut, or whether a slow-burn strategy is the way to make an impression After the disastrous launch of online charity […]

How fantastic is plastic?

The plastic gift card may still be a relatively new innovation in the UK but its potential for growth is clear. The paper voucher market saw strong sales last year despite tough trading conditions on the high street, and new launches in the ca

There’s still a place for print

According to David Worlock, chairman of information industry consultancy EPS, it has never been easier to predict the “demise of paper directories”. He adds: “Print publishers who are not very worried are very complacent.”

Giving them what they want

Innovation is the lifeblood of any successful brand, critical in ensuring it stays on top of its game and ahead of the market. McCain is only too aware of this, and is keen to move into new categories (MW last week).

Diversity demands focus

There are those who believe that the performance of the stock market is driven by the hard-nosed rational decisions of financial experts. Others think that markets are driven by little more that a mixture of primordial fear and greed, and even

Dark times for the black stuff?

Despite running some of the most iconic ad campaigns of the past two decades and earning the brand a reputation for strong innovation, Diageo has long overseen a decline in the fortunes of Guinness. The fact that the UK stout and ales market,

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