15 March 2001

Observer to launch monthly food magazine

The Observer is launching a monthly title called Observer Food Monthly to further bolster the newspaper’s circulation revival over the past 18 months. The 68-page tabloid magazine will be launched in early summer, and will carry features about eating and drinking. The launch is being backed by an advertising campaign, created by Ogilvy & Mather. […]

Surely they are having a laugh?

For the practical jokers among you, there are some real crackers: talk in meaningless jargon to confuse fellow employees (surely one for marketers); see how loudly you can get people to talk on the phone, by saying you can’t hear them; put Deep Heat muscle rub on toilet seats; use a large machete to point […]

Digest

Lever Fabergé launches Domestos WC Active Mousse next week, supported by a £1.5m TV and press campaign through Lowe Lintas.

RFU plans to ‘reinvigorate’ face of rugby

The Rugby Football Union (RFU) has committed itself to overhauling rugby with an eight-year strategic plan to reinvigorate the sport’s image and make it more accessible, with the key objective of winning the World Cup in 2007. The RFU plan, “Putting England First”, promises to invest £50m in developing world-class players and £155m on grass-roots […]

Digest

IPC Southbank has promoted its circulation manager, Kirsten Lee, to publisher of Woman’s Journal, 19 and Hair.

A Brick too far

Lego has lost a huge amount of money in two of the past three years. Why has the world’s most popular toy fallen from grace, and can it come up with a convincing rescue strategy? David Benady looks for answers

Digest

Whitewater has been retained as the design and direct marketing agency for Stonewall, the gay and lesbian campaign group, after a four-way review pitch.

Digest

Zenith Interactive Solutions has retained the online planning and buying account for BMW in the UK, following a review of the car company’s Internet advertising.

GSK rethinks Lucozade Solstis drink

GlaxoSmithKline (GSK) looks set to rethink its Lucozade Solstis brand, effectively admitting defeat to Red Bull in its challenge to take a slice of the high energy drinks market. The company is understood to be “reformulating” and developing an energy drink that will be repositioned as an “afternoon pick-me-up”. One industry source says: “Nobody wants […]

Dead passionate about football

Being mad about football is one thing, but taking the beautiful game to the grave with you is an entirely different matter. Just when you thought all commercial opportunities had been squeezed out of football, Birmingham City FC managing director Karren Brady and retailer Midlands Co-op have struck a deal to provide dual holiday and […]

Latest from Marketing Week