15 March 2007

RKCR/Y&R poaches Exon from BBH

Rainey Kelly Campbell Roalfe/Y&R has poached Richard Exon, group development director at Bartle Bogle Hegarty, to become managing director. The role has been vacant since James Murphy become chief executive in October 2004…

Lloyds TSB marketer defends ‘overpriced’ Olympics deal

Lloyds TSB chief marketer Nigel Gilbert has hit out at critics who say the bank has overpaid for its sponsorship of the London 2012 Olympic Games, claiming it will make money from the deal. Critics have questioned the value of the partnership, which is believed to be worth between £50m and £80m, but Gilbert, the […]

BT set to be confirmed as second tier-one sponsor for 2012 Games

BT is understood to be close to signing up as the second domestic sponsor of the London 2012 Olympic Games in a deal that could be worth up to £80m. Lloyds TSB was confirmed as the first tier-one sponsor last week and sources say BT is in the final stages of talks to become the […]

Virgin Media confirmed as Big Brother sponsor

Virgin Media has been confirmed as sponsor of Channel 4 reality show Big Brother 8. It replaces Carphone Warehouse which axed its partnership following racism and bullying allegations that engulfed this year’s celebrity version. The cable company says Virgin Mobile will be the focus in sponsorship activity. Managing director of marketing James Kydd says the […]

Chrysalis remains upbeat despite ad drop

Chrysalis Group said it was confident its radio and music businesses would outperform their sectors over the full year despite suffering a 9% drop in advertising revenues at its radio unit in the six months to the end of February. The media company, which owns Heart, Galaxy and LBC radio stations, attributed the decline to […]

Red Bull UK MD to leave after 12 years

Red Bull UK managing director Harry Drnec is leaving after 12 years with the company. Drnec will leave in May when he will be replaced by UK director of off-trade sales Nigel Trood. The soft drinks company says Drnec is leaving to pursue “independent business interests” and spend more time with his family. The UK […]

When brands pursue a political affair

Corporate communications chiefs are increasingly gaining the upper hand over marketing directors in the struggle for control of brands. Just last week, Marketing Week reported that oil giant Shell was looking to put its marketing unit under the auspices of corporate affairs chief Roxanne Decyk following the retirement of veteran marketing boss Raoul Pinnell (MW […]

Gold standard

The organisers of the London 2012 Olympics are tasked with raising 2bn to help cover the cost of staging the Games, but despite Lloyds TSB being unveiled as the first corporate backer, question marks remain over what sponsors get for their money. Matthew Gorman reports

Latest from Marketing Week