Midland hit by second top exit

Midland Bank has lost its second senior marketing executive in less than two weeks, with the resignation of head of consumer marketing Mark Searles. Searles, as head of cards marketing, was involved in secret talks between Asda and Midland Bank which fell through early this year. Asda had been looking at a joint-branded loyalty card […]

Barnardo’s to lose its head of marketing

Children’s charity Barnardo’s is looking for a director of marketing and communications, following Charles Holden’s announcement that he is leaving. Holden has been appointed as chief executive of the Chartered Institute of Purchasing & Supply, after seven years at the UK’s 11th largest charity (1995 figures). Since joining Barnardo’s, Holden has restructured marketing, fund-raising, communications […]

Brief

The famous Coca-Cola glass bottle is being launched in a unique 330ml format especially for the UK. An exhibition charting the bottle’s ‘contribution to contemporary culture’ and showing it with everyone from President Kennedy to Fidel Castro (pictured), opens at London’s Design Museum on Wednesday May 21 to highlight the launch. The special size has […]

Why Pepsi must be feeling blue

Your Cover Story regarding the turmoil at Pepsi “All in the best possible taste” (MW May 8) was fascinating, particularly for anyone who has read Roger Enrico’s book on how Pepsi “won” the cola wars when New Coke was launched. But where did the “satisfactory performance…in the UK” assertion come from? Ever since the launch […]

SCORES ON THE DOORS

Companies running door-drops are being offered smaller and smaller target groups. Are they really necessary? asks David Reed

Where savers put their cash

As the competition to attract savers becomes ever more intense, with new entrants in the sector such as supermarkets, those institutions combining relationship marketing with sound customer account management are having the most success securi

No smoke story without any ire

The NOP research for your tobacco Spotlight feature “Smokers feel the squeeze” (MW May 1) revealed exclusive findings of facts and figures many of which have been currently available for years. Two examples might suffice. It made known that “smoking in Britain is a minority habit”. This has been the case since the early Sixties. […]

Brief

The second two-week burst of The Blue Cross’s nationwide poster campaign breaks on Friday. The poster, entitled ‘Malcolm and Molly’, is through Ideas Unlimited and will be the second of four posters for The Blue Cross. The third and fourth installments will come in August 1997 and January 1998. Malcolm rescued Molly the kitten from […]

No Half Measures

The final decision on the merger of Bass and Carlsberg-Tetley now rests with the new President of the Board of Trade, Margaret Beckett. With C-T’s future, several thousand jobs, and numerous brands hanging in the balance, her judgment will cha

Capital rules waves after Virgin buyout

Capital Radio claims one of the key reasons behind its purchase of Virgin Radio for a total of 87m (MW May 8) was the guarantee this gave it of a digital broadcast licence next year. Rubbish, say its rivals. It is true that Capital wants a digital licence and that this deal gives it one […]

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