Yahoo is sponsoring dustmen, rubbish trucks, wheelie bins and bin-bags for this week’s ‘Dump the Junk Day’. If the sponsorship is successful, Yahoo says it may increase its length and is already negotiating with refuse contractor Onyx and the London Boroughs of Westminster and Southwark about this possibility. Yahoo claims the use of rubbish materials […]
HHM has been appointed by the Welsh Development Agency to develop a marketing strategy for its £3m Innovation Action Plan project to support competitive business innovation in the region.
The Guardian is producing a 36-page A5 supplement in a tie-up with Nissan this Saturday (May 24). It is an A to Z guide to colourful phrases based on Nissan’s ‘Do You speak Micra?’ campaign…
As a member of the Direct Selling Association, I received the Trading Standards Institute’s (TSI) recent call to ban doorstep cold calling with trepidation. Direct marketing is often criticised when reports of overbearing salesmen prompt consumers to question all forms of cold calling. A clear distinction needs to be made by our industry between this […]
In response to Richard West’s article, Tidy Profit in Junk, I think there needs to be a greater emphasis on the role of predictive analytics to enable better targeting and return on investment for direct marketing. But of course, before we can perform advanced analytics we need to collect relevant data. I don’t totally agree […]
Corporate Edge has been appointed by shirt catalogue company Charles Tyrwhitt to create a ‘brand vision’.
Surrey County Cricket Club corporate development director Nick Cooke has left the club without a job to go to, following the club’s failure to find a shirt sponsor for this summer. Despite not having lost a game so far this season, the club has failed to attract a sponsor. Surrey originally asked for £300,000 for […]
A ‘sexy’ image overhaul isn’t the way to graduates’ hearts. If business wants to attract the young, it must simply show a talent for what it does, says George Pitcher
Tesco is axing 100 executive jobs from middle management, including marketing roles.
Mother and Partners BDDH are understood to be on the final shortlist for the Government’s anti-smoking campaign. The pitch is being run jointly by the Department of Health and charity the British Heart Foundation.
Vodafone has approached M&C Saatchi in London to work on a communications project. The news that M&C Saatchi is working with Vodafone from its London office will be a cause for concern at Vodafone’s existing agencies, Wieden & Kennedy and J Walter Thompson. M&C Saatchi has a track record of moving in on other agencies’ […]
With a stated aim of 1 million customers by the end of the year, 3 has so far attracted about 20,000. Prices are high, handsets are large and there are few unique services. Lucy Barrett looks at the company’s prospects