Yahoo sponsoring ‘Dump the Junk Day’

Yahoo is sponsoring dustmen, rubbish trucks, wheelie bins and bin-bags for this week’s ‘Dump the Junk Day’. If the sponsorship is successful, Yahoo says it may increase its length and is already negotiating with refuse contractor Onyx and the London Boroughs of Westminster and Southwark about this possibility. Yahoo claims the use of rubbish materials […]

Welsh Development Agency appoints HHM

HHM has been appointed by the Welsh Development Agency to develop a marketing strategy for its £3m Innovation Action Plan project to support competitive business innovation in the region.

In defence of the cold-caller

As a member of the Direct Selling Association, I received the Trading Standards Institute’s (TSI) recent call to ban doorstep cold calling with trepidation. Direct marketing is often criticised when reports of overbearing salesmen prompt consumers to question all forms of cold calling. A clear distinction needs to be made by our industry between this […]

Success is all in the data

In response to Richard West’s article, Tidy Profit in Junk, I think there needs to be a greater emphasis on the role of predictive analytics to enable better targeting and return on investment for direct marketing. But of course, before we can perform advanced analytics we need to collect relevant data. I don’t totally agree […]

Surrey CCC lays off corporate development director

Surrey County Cricket Club corporate development director Nick Cooke has left the club without a job to go to, following the club’s failure to find a shirt sponsor for this summer. Despite not having lost a game so far this season, the club has failed to attract a sponsor. Surrey originally asked for £300,000 for […]

Concern at M&C Vodafone project

Vodafone has approached M&C Saatchi in London to work on a communications project. The news that M&C Saatchi is working with Vodafone from its London office will be a cause for concern at Vodafone’s existing agencies, Wieden & Kennedy and J Walter Thompson. M&C Saatchi has a track record of moving in on other agencies’ […]

3 having difficulty attracting a crowd

With a stated aim of 1 million customers by the end of the year, 3 has so far attracted about 20,000. Prices are high, handsets are large and there are few unique services. Lucy Barrett looks at the company’s prospects

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