Apple is reported to have approached major record labels in a move to expand the music services available on its iPhone. It is understood that several record companies are involved in the talks with Apple to sell tracks as ringtones and ringback tones, and also sell songs from its iTunes Store directly to iPhones. Ringtones […]
A second US billionaire investor has taken shares in Yahoo! just days after the internet company reopened talks with Microsoft. T Boone Pickens, a Texan billionaire, has bought 10m shares in the company to support Carl Icahn’s bid to unseat the internet company’s board. The deal, which is thought to have cost Pickens around £127m, […]
At first glance, the research unveiled by TV promotional body Thinkbox and the Internet Advertising Bureau seems to be stating the obvious – the principal finding was that advertising on TV and online work better together than either does alone. Respondents to the research felt 47% more positive about brands that used TV and online […]
It is exactly a year since the end of the ill-starred marriage between Daimler-Benz and Chrysler was announced. After almost a decade of problems and billions of pounds in losses, DaimlerChrysler made a deal in May 2007 with private equity group Cerberus Capital Management to take over the ailing Chrysler division, leaving Daimler to concentrate […]
Its official. The nice decade is behind us. So said Bank of England governor Mervyn King last week as he sketched out a picture of the new era of austerity facing the UK. Racing inflation, stagnating growth, unemployment and declining house values will stalk the UK for years to come, he warned. So thats it for what he calls nice, or non-inflationary consistent expansion to give it its full moniker.
Beiersdorf, the personal care company that owns Nivea, has appointed digital and brand agency Rufus Leonard to handle two major online projects. It pitched against DDB London, Publicis and an undisclosed international agency to win the business. The account was previously handled by a undisclosed local agency in Hamburg. It is unclear if this agency […]
ITV has been accused of holding England and FA Cup sponsors Nationwide and e.on to ransom after demanding millions of pounds more to secure sponsorship rights for a handful of games. It is understood that the broadcaster is asking Nationwide for £6m for a two-year deal including five England home qualifier games and some friendlies. […]
Lloyds TSB has launched a new initiative to support emerging young sports people from across the country. Lloyds TSB Local Heroes will work with SportsAid to provide money every year until the 2012 Olympics. The bank, which was the first brand to sign up at a London Olympics sponsor, will provide £1000 to sports people […]
Havas-owned Euro RSCG Worldwide has made two key global promotions following its win of the Chivas Regal business. It has created the new position of global chief marketing officer and appointed Daniel Floyed to the role of global brand director for Chivas. Matthew Ryan will move from sister agency Arnold Worldwide in the US, where […]
GlaxoSmithKline is launching its first campaign for its new Ribena 100% Pure Juices brand (May 23). The new range aims to move the brand into the breakfast juice category. The £3m “Jucier” campaign will form part of the £5m marketing investment into the brand. The ad, which has been created by M&C Saatchi, will push […]
ITV has appointed Friends Reunited marketing director Tim Ward to a group marketing role for ITV Consumer, the division responsible for the broadcaster’s interactive, online and mobile operations. It comes as Friends Reunited co-owners Michael Murphy and Rob Mogford will also step down from the company.
The Institute of Fundraising is attempting to crackdown on direct mail campaigns that aim to force consumers to donate for “reasons of financial guilt”. It is regulatory body is introducing a new code practice today (May 21). The Code of Fundraising Practice aims to define “best practice” in charity direct mail by addressing “shock tactics” […]