At first glance, Virgin Group appears to exert an unshakeable grip on the aspirations of UK marketers. More of them want to work for Sir Richard Branson’s organisation than any other company, according to our annual Top Employer Survey. This is the third year in a row that marketers have crowned Virgin Group the king […]
Inside every woman and man lurks the dreaded inner geek. One man recently admitted to me that he yearned for a stamp collection, while a female friend confessed that she had learned all the lyrics to every Queen song ever written. But much, much worse than this, my inner geek is thinking about something called […]
The Broadcasters Audience Research Board (BARB) is set to switch its TV measurement contract to TNS/Arbitron a move that is likely to lead to the biggest shake-up in quantifying the medium in almost a decade.TNS is understood to have won the contract to supply BARB with audience data from 2010 based on Arbitrons controversial Portable People Meter (PPM).
The Government is set to review the alcohol industrys social responsibility measures to counter under-age and binge drinking, said the Prime Minister Gordon Brown at a summit held today (November 21) at Number 10.
Esure is to be the new sponsor of the ITV national weather bulletin. It replaces Powergen, which pulled the plug on the UK’s longest running TV sponsorship in September. The insurance company says it is planning to use the deal, which is understood to be worth about £10m, as its key advertising platform over the […]
Procter & Gamble is launching a laundry sub-brand that aims to reposition its Bold and Lenor ranges as premium products. The Infusions range will be introduced early next year.
Hyundai Motor Europe has called a pitch for the pan-European launch of its i10 model. It is thought the business is worth up to £10m. The company has shortlisted German incumbent WOB, its Spanish agency Revolution and non-roster shop Mother to pitch for the brief. The UK incumbent Vallance Carruthers Coleman Priest is not involved […]
Fedex Express has launched a global advertising campaign to highlight how the delivery company helps customers to access market opportunities. It breaks today (November 21) across the UK, France, Germany and India. The campaign, created by BBDO Worldwide, is based around the themes of “access, success and growth”. It aims to show how Fedex helps […]
Stream, the branded content arm of TBWA/London, has landed a place on the Heineken roster to develop and implement a global film strategy. The agency appointment is expected to lead to a boost in Heineken’s film strategy, which has already seen it tie up with The Bourne Ultimatum and Bond film Casino Royale. Stream has […]
AOL UK is launching a new mobile online service that is claims will offer users “the most realistic interpretation of a full online experience”. The service, launched today (November 21), is part of AOL’s bid to become a major online advertising portal. The mobile portal will offer users access to a range of AOL’s products […]
The Daily Mail has denied editor Paul Dacre is about to step down amid continued speculation about his health. The news came as parent company Daily Mail & General Trust reported an 11% rise in pre-tax profits to £288m for the year to September 30. DMGT finance director Peter Williams said today (Wednesday) that Dacre […]
Scottish & Newcastle has announced the sale of its underperforming French wholesale distribution business in yet another bid to fight its takeover by Carlsberg A/S and Heineken NV.