15 November 2007

Virgin and Innocent claim Top Employer Survey 2007 honours

At first glance, Virgin Group appears to exert an unshakeable grip on the aspirations of UK marketers. More of them want to work for Sir Richard Branson’s organisation than any other company, according to our annual Top Employer Survey. This is the third year in a row that marketers have crowned Virgin Group the king […]

Ruth Mortimer on Web 3.0s robot marketing wars

Inside every woman and man lurks the dreaded inner geek. One man recently admitted to me that he yearned for a stamp collection, while a female friend confessed that she had learned all the lyrics to every Queen song ever written. But much, much worse than this, my inner geek is thinking about something called […]

BARB TV measurement shake-up gets cool reception

The Broadcasters Audience Research Board (BARB) is set to switch its TV measurement contract to TNS/Arbitron a move that is likely to lead to the biggest shake-up in quantifying the medium in almost a decade.TNS is understood to have won the contract to supply BARB with audience data from 2010 based on Arbitrons controversial Portable People Meter (PPM).

Brown calls for alcohol industry review

The Government is set to review the alcohol industrys social responsibility measures to counter under-age and binge drinking, said the Prime Minister Gordon Brown at a summit held today (November 21) at Number 10.

Esure replaces Powergen as 10m sponsor of ITV weather

Esure is to be the new sponsor of the ITV national weather bulletin. It replaces Powergen, which pulled the plug on the UK’s longest running TV sponsorship in September. The insurance company says it is planning to use the deal, which is understood to be worth about £10m, as its key advertising platform over the […]

Hyundai calls 10m pitch for pan-European launch

Hyundai Motor Europe has called a pitch for the pan-European launch of its i10 model. It is thought the business is worth up to £10m. The company has shortlisted German incumbent WOB, its Spanish agency Revolution and non-roster shop Mother to pitch for the brief. The UK incumbent Vallance Carruthers Coleman Priest is not involved […]

Fedex launches global advertising campaign

Fedex Express has launched a global advertising campaign to highlight how the delivery company helps customers to access market opportunities. It breaks today (November 21) across the UK, France, Germany and India.  The campaign, created by BBDO Worldwide, is based around the themes of “access, success and growth”. It aims to show how Fedex helps […]

Stream to develop film tie-ins as part of Heinekens global strategy

Stream, the branded content arm of TBWA/London, has landed a place on the Heineken roster to develop and implement a global film strategy. The agency appointment is expected to lead to a boost in Heineken’s film strategy, which has already seen it tie up with The Bourne Ultimatum and Bond film Casino Royale. Stream has […]

AOL launches mobile portal

AOL UK is launching a new mobile online service that is claims will offer users “the most realistic interpretation of a full online experience”. The service, launched today (November 21), is part of AOL’s bid to become a major online advertising portal.  The mobile portal will offer users access to a range of AOL’s products […]

Dacre to stay on as DMGT profits rise

The Daily Mail has denied editor Paul Dacre is about to step down amid continued speculation about his health. The news came as parent company Daily Mail & General Trust reported an 11% rise in pre-tax profits to £288m for the year to September 30. DMGT finance director Peter Williams said today (Wednesday) that Dacre […]

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