15 October 1998

GM launches 30m ad campaign

General Motors is launching its new Frontera off-road vehicle with an estimated 30m pan-European advertising campaign. The campaign will use the Vauxhall brand in the UK and the Opel brand in up to 21 other countries. Developed by Lowe Howard-Spink, it consists of one 50-second TV ad to launch the car next week, followed by […]

Fresh approach to cleaning

The number of single person households in the UK is rocketing and some industries have woken up to the fact that single people now represent a significant market. But one market which should be in prime position to take advantage of the move to single living seems not to be keeping up with the trend […]

The comeback trail

Two great comebacks will be made at Nestlé in about ten days’ time. On October 26, David Glik returns to the company after an absence of five years, this time as consumer marketing director for Nestlé’s UK food division, where he was previousl

CIA pulls top role fcrom Elms as business losses take toll

Mike Elms, chief executive of CIA Medianetwork UK, is understood to have been stripped of his role as a result of recent business losses. Elms has been moved sideways to an undisclosed role in charge of international clients. He is a director of the publicly quoted Tempus holding company, formerly CIA Group. The agency is […]

Own label versus brands war moves to new terrain

When Sainsbury’s first announced its plan to offer own-label products through village corner shops, it was quick to deny any intention to extend the scheme elsewhere. But after being pressed repeatedly by the British Brands Group’s John Noble at Marketing Week’s recent conference on own label, David McNair, director of brand marketing at Sainsbury Supermarkets […]

Jargon busters

Financial services marketers could learn a lot from the Marx Brothers. In one scene from A Night at the Opera Groucho tries to get Chico to sign a contract written in high legalese. He objects to every clause, tearing each one up until the only thing Groucho has left is the Sanity Clause. “Don’t-a be […]

Utilities watchdog slams consumer councils plan

Government plans to set up a “super consumer council” to handle complaints about gas and electricity companies have been slammed by a top consumer watchdog. Yvonne Constance, who heads the Electricity Consumers’ Committees, funded by electricity regulator Offer, says the plans will “lead to the loss of an independent consumer voice in the regions” around […]

M&S plans joint push for millennium charity

Marks & Spencer and the New Millennium Experience Company are launching an ad campaign to attract donations to Children’s Promise, the charity scheme at the core of M&S’ Millennium Dome sponsorship.

Edwards groomed as NatMags’ heir apparent

Duncan Edwards, former director of corporate business development at The National Magazine Company, has been appointed to the new position of deputy managing director and is tipped to be the likely successor to managing director Terry Mansfield. The promotion is not without controversy – Simon Kippen, publishing director for Good Housekeeping, had been tipped by […]

Brief

Sara Lee desserts will return to TV after a five-year break with an eight- week campaign by Banks Hoggins O’Shea. The ads use a temptation theme and aim to build on the sense of indulgence created by eating Sara Lee desserts. TV commercials use the strapline ‘No one needs Sara Lee’. BHO planning director John […]

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