15 September 2011

The Secret Marketer suffers an IT meltdown

We are in the midst of an IT meltdown. Our IT supplier’s vision is to make the world run better. A bold statement but one that couldn’t be further from the truth based on our recent operational performance. We are falling apart, collapsing under the strain of a major IT upgrade that is proving barely […]

How a digital focus will help ESPN prove it is a worthy UK contender

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ESPN International’s head of digital media Tom Gleeson and ad sales chief Alan Fagan present the sports broadcaster’s plans for gaining ground in the UK against major players Sky and the BBC, and using interactive elements to up the stakes. MW: Tom Gleeson, as vice-president of digital media for ESPN International, you look after the […]

Interest rate in male beauty brands rises

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Brands that invest in grooming products exclusively for the men’s market stand to increase spending levels in this under-developed but fast-growing sector, according to research seen by Marketing Week. Cult ITV2 programme The Only Way Is Essex has not only put fake tan and big hair on the grooming agenda for women, but it has […]

Control of all event traffic at your fingertips

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As more brands investigate the possibilities offered by smartphone apps and QR codes, Morag Cuddeford Jones investigates how they could transform the exhibitions industry. Developments in mobile technology promise to help brands stand out from the crowd at exhibitions and trade shows. Companies such as CrowdCompass in the US and GenieMobile’s EventGenie are cutting through […]

Juventus will beat Arsenal every time in a branding match

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Juventus, one of Italian football’s most glamorous sides, unveiled their new state-of-the-art stadium last Thursday with a special exhibition match. Juve could have invited, quite literally, any team in the world to grace this opening night. But it was not Barcelona, Bayern Munich or even Manchester United who stepped proudly onto the new turf of […]

Marketers need to direct flow of talking points

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With new media taking control of communications away from companies, our panel of experts meet in Geneva to debate how marketers can safeguard brand reputations and engage with their target audience. CHAIR: Mark Choueke, Editor, Marketing Week Matti Naar, Strategic planning director, Ikea Tim Wragg, Chief executive officer, Millward Brown Europe Helen Ashton, Head of […]

HMV must move fast if brand is to survive

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At the beginning of the summer I was invited to meet with HMV chief executive Simon Fox. The opportunity arose because even throughout a torrid year that contained four profit warnings, I’ve been broadly supportive of the strategy Fox announced in July 2010 to transform HMV into an entertainment superbrand. The plan was to shift […]

Online brands set off on new marketing journey

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Learn about Withoutabox IMDb’s online reach into the offline world, click here About 53 million people a month visit Yelp’s sites, click here to find out why Read our Q&A with chief commercial officer of Mind Candy (creator of Moshi Monsters), click here The biggest-selling children’s print magazine in the UK is an extension of […]

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