16 April 1998

Ex-Blockbuster director takes digital TV position

Roger Hall, former UK marketing director of Blockbuster Video, has joined pay-TV movie channel the Digital Broadcasting Company (DBC) as director of marketing. DBC is likely to use the Astra satellite employed by BSkyB. It is expected to show premium movies in a head-to-head battle with Sky film channels Sky Movies, The Movie Channel, Sky […]

British Gas Energy Centre appoints ex-book retailer

Bill McGrath, who presided over the collapse of the Pentos book retailing empire, has taken his first permanent job in two years by joining British Gas Energy Centres as managing director. McGrath takes up his position this week, replacing Simon Kirk, who announced he was leaving Energy Centres in January (MW January 15). Kirk had […]

DIGESTS

News Corporation’s worldwide media and marketing group News Corp One has appointed Kayne Lanahan, former media director at Omnicom’s Meskly Newman, Harry, to run the operation. She will take up the post of senior vice-president at the division, which was created to offer advertisers unique ways to partner with News Corporation. The Observer has teamed […]

Pernod-Ricard starts Irish whiskey initiative

Pernod Ricard-owned Irish Distillers is aiming to attract younger drinkers to its Black Bush and Bushmills Irish Whiskey brands with the appointment of integrated agency Beeching Dowell Stubbs. The agency will develop an international communication strategy, and is also understood to be planning a TV ad campaign. Former Allied Domecq scotch whisky marketer Martin Riley […]

A pressurised BBC is not the monster depicted by Murdoch

I’m afraid the first thing that ran through my head as I listened to Rupert Murdoch excoriating the BBC in Birmingham last week was: “It’s good to sit down.” It had been a busy morning: three live broadcasts for the the BBC’s new continuous news channel, News 24, since 8.30am, preparations for another live for […]

Chip may spark housing crash

The task of the new marketing director at the DTI sponsored Action 2000 – Niki Akhurst – gets harder as panic about the millennium bug spreads. A rumour has come to the attention of the Diary that people are placing their houses on the market to avoid an expected plummet in property prices come the […]

Health matters

On July 5 the National Health Service will be 50. In that half century the language of health has been adapted to create new markets for magazines, food, insurance and a whole host of other sectors. “Health” now permeates every aspect of people’s lives. It is not just about how long we will live and […]

TV show fails to boost Instants

Sales of National Lottery Instants have fallen to one of the lowest levels ever in the three weeks since the launch of BBC television show Big Ticket, which was intended to reverse the decline in scratchcard sales. In the week ended April 11, sales fell to just 14m, down 700,000 on sales in the week […]

Health matters

On July 5 the National Health Service will be 50. In that half century the language of health has been adapted to create new markets for magazines, food, insurance and a whole host of other sectors. “Health” now permeates every aspect of people’s lives. It is not just about how long we will live and […]

TV show fails to boost Instants

Sales of National Lottery Instants have fallen to one of the lowest levels ever in the three weeks since the launch of BBC television show Big Ticket, which was intended to reverse the decline in scratchcard sales. In the week ended April 11, sales fell to just 14m, down 700,000 on sales in the week […]

Your train story missed our stop

As designers responsible for the brand identity development of three train operating companies with the National Express Rail Group, we were surprised to read so little of that group’s sophisticated brand development practices in your feature “Getting on Track” (MW March 26). NEG has recognised that the railway companies need the freedom to respond to […]

ECR’s Big Idea requires sharing of information

The breathtaking pace of change in the packaged goods sector was underlined in Hamburg earlier this month when over 2000 delegates from across Europe gathered for the 3rd European conference on Efficient Consumer Response. Three years after the European ECR bandwagon got rolling, it has led to the biggest grocery industry conference ever and, judging […]

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