16 April 2009

O2 to become exclusive distributor of Palm Pre smartphone

O2 is expected to sign a deal with Palm to become the exclusive UK distributor of the Palm Pre, the PDA specialist’s new rival to Apple’s iPhone, according to reports. The mobile phone operator is believed to have beaten off competition Vodafone and Orange to stock the web-enabled smartphone, which has a multi-touch screen and […]

Sutherland: Agencies must redefine value of advertising

The advertising industry must unite to prevent its creative value ebbing away alongside media, the new Institute of Practitioners in Advertising (IPA) leader Rory Sutherland warns. Sutherland says he will set-up a IPA cross-disciplinary group to explore ways agencies can work together to “grow the value of advertising and how it is rewarded” and boost […]

Alcohol bodies slam death warrant Budget

Alcohol industry trade bodies have reacted angrily to the Governments decision to increase alcohol tax, calling the decision a death warrant for the on-trade that will cost thousands of jobs.

Kerry Foods hunts BTL agency for Cheesestrings brand

Kerry Foods is searching for an agency to handle the below-the-line account for its Cheesestrings brand. There is currently no incumbent on the business. The agency will work alongside the brand’s above-the-line agency, Fallon. The BLT account will have a sales promotion focus, including on-pack and in-store activity. Although a formal pitch has not been […]

Ladbrokes ad uses new strapline following ASA ban

Ladbrokescasino.com has launched a television campaign using a new strapline following the banning of its “quench your thrill buds” advertisements in January. The “Hide and Seek” campaign has been created by M&C Saatchi and features a man playing hide and seek with a giant primate called a Sifaka Lemur. It ends with the strapline “Don’t […]

Tesco unveils plan for next generation of loyalty card

Supermarket giant Tesco intends to create a next-generation loyalty scheme as a powerful weapon in its fight to prevent rivals eroding its market share. The retailer will be looking to ramp-up both its marketing communications of its Tesco Clubcard and the analysis of its shopper behaviour data this year. The UK’s largest retailer has announced […]

Carphone Warehouse confirms split plans

The Carphone Warehouse has confirmed plans to separate its mobile phone business from its TalkTalk fixed line and broadband operations. The confirmation follow recent speculation that TalkTalk is to overhaul its brand positioning in its latest marketing campaign, ditching the tagline ‘Let’s do it together’. In its fourth quarter results today (April 22), Carphone Warehouse […]

STV executives slugged with 20% salary cut

STV, the Scottish broadcaster, will see its top executives slugged with pay cuts of up to 20% as part of its bid to cut costs. Meanwhile, it has also announced the appointment of former Channel 4 chief executive, Michael Jackson, as a non-executive director. It will be his first high-level role in the UK TV […]

Yahoo! cuts more jobs as revenues slide

Yahoo! has announced another round of job cuts as advertising revenues and profits slumped in the first quarter. The Web portal says total revenues fell 13% to $1.6bn (£1.1bn) in the three months to March 31 with advertising revenues dropping 12%. Net profit dived 78% to $118m (£81m) in the first quarter although the company’s […]

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Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]