Birds Eye is aiming to stop unnecessary food waste with the “iFreeze, iSave” campaign (below). The brand’s UK marketing director explains why it is important for brands to have a social purpose and why ‘doing good’ is good for business
Ok, I have to be honest. I had never heard of R3. Apparently in its day job R3 helps companies maximise their agency reviews, remunerations and relationships – hence the name. I have no idea if it is any good at any of those tasks, but it surely has done every marketer a favour with its new report on marketing communications published this week.