16 August 2007

Morrisons makeover

Supermarket brand Morrisons has been rocked by turbulence since it took over Safeway in 2004. Its latest mishap an E.coli outbreak on the eve a 450m brand makeover has done nothing to persuade analysts that the retailers fortunes will turn a corner. By Matthew Gorman

Man in the media

Jim Hytners decision to leave Barclays for Top Up TV may seem like a step down, but at least hell be back in the media world he loves. Will he defy critics by showing his experience at Barclays has given him a more hard-nosed and strategic side? Time will tell, says Catherine Turner

Tory rebels under fire over ‘happy slapping’ viral ads

Conservative frontbench MPs are being forced to distance themselves from rebel Tory backbenchers who have commissioned an online viral campaign that uses real mobile phone video footage of drunkenness and “happy slapping” in a bid to encourage young people to vote Conservative in the forthcoming General Election. The campaign, created by viral production house Asa […]

Barclays ponders global group marketing director

Barclays is understood to be considering creating a global group marketing director role. The move is also believed to have been prompted by the departure of Jim Hytner, group brand and UK banking marketing director. The mooted role would be “considerably higher” than Hytner’s position and report directly to Frits Seegers, chief executive of global […]

Npower ‘buys’ stars for ‘out of this world’ campaign

Npower, the RWE-owned energy brand, is claiming a world first after buying a constellation of stars as part of its new brand postioning as “Britain’s brightest energy company”. Npower, which has named the constellation after itself, claims to be the first brand to “star-vertise” and aims to show it is using “creative and innovative advertising”. […]

Nitro beats McCann to Unilever frozen yoghurt European launch

Unilever has appointed Nitro to handle the pan-European launch of its Frusi range of frozen yoghurts. The agency won after a two-way pitch against McCann Erickson. The new brand, which is being launched across Europe now, is expected to be unveiled in the UK later this year. Frusi is a combination of frozen yoghurt, real […]

Mattel sues ‘pornographic Barbie’ website

Mattel has filed suit against a pornographic website over claims it is illegally using the Barbie trademark and damaging the company’s good name. The US toy giant says that chinabarbie.com is trying to use the brand’s positive image to attract users. The lawsuit, which it filed on Tuesday in New York, states that Mattel has […]

Sky bolsters search marketing roster

BSkyB has appointed Diffiniti and Unique to its online search marketing roster. The two agencies were selected following a four-way pitch against The Search Works and incumbent i-level. The two agencies have been tasked with providing strategic and tactical support across pay-per-click, search engine optimisation and natural search. The agencies will work together but have […]

YouTube launches “transparent” adverts

YouTube, the Google-owned user generated content site, is launching advertising on its videos for the first time today (August 22). The site has introduced a new format of “transparent” ads that appear on the bottom of videos. The ads are overlayed over the video but only take up 20% of the screen at the bottom […]

Virgin Media loses chief executive

Virgin Media chief executive Steve Burch is leaving the cable company for “family and personal reasons”. The company has confirmed that Burch will return to America and leave with immediate effect. Burch will also step down from Virgin Media’s board. Chief operating officer Neil Berkett will take over as chief executive on an interim basis. […]

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