16 August 2012

Olympics legacy must be a long-term benefit

Ruth Mortimer

The Olympics hangover is here. The sense of optimism that the London 2012 Games spread across not only the UK but the world has dissipated and we have come thumping back to reality. Rather than headlines about gold medal winners, we are back to dismal predictions about the Greek economy and future of the euro. Sigh.

Big data a vehicle to drive interaction…

Big data a vehicle to drive interaction… As more consumers identify themselves as ‘brands in their own right’, marketers need to harness this huge influx of information, remain focused on creating an emotional connection with customers and make this a priority when planning ‘constant presence’ marketing strategies (MWlinks.co.uk/bigbeautiful). While data is a useful tool for […]

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Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]