16 January 1997

Fluoride fear is well founded

I was fascinated and excited by the report about Star Refining’s plans to introduce a time-release fluoride crystal product, to be inserted into the teeth, presumably of children, to protect against cavities in “Fluoride capsule launch flouts consumer fears” (MW December 6). The idea was particularly intriguing to me because I understand that fluorides are […]

Satellite orbit dispute hits BSkyB’s digital TV launch

BSkyB’s launch of a digital satellite TV service this November has been thrown into doubt by a dispute about satellite orbits over Western Europe. The station’s digital service is expected to be broadcast from 14 transponders on an Astra satellite, which is launching in the autumn. But rival satellite operator Eutelsat says it has a […]

Somerfield warned over baby milk loyalty scheme

Supermarket chain Somerfield has been urged to stop including baby milk in its loyalty scheme in advance of guidelines on the promotion of baby foods to be published shortly. The chain is introducing the Premier Points loyalty card into all of its 600 stores, and cardholders can receive discount points for purchases of baby milk […]

Softbank bids to conquer Europe

Softbank, which claims to be the world’s leading Internet and online ad sales agency, has established a London office in an attempt to become the front-line player in Europe in handling interactive advertising sales. The US-based organisation, owned by a Japanese new media investment company, claims to handle a quarter of all global advertising on […]

Guinness to launch Harp as Irish lager

Guinness Brewing GB is planning to relaunch its Harp brand as an “Irish lager” with a stronger alcohol content, to compensate for dwindling support from regional brewers. Presentations have been made to brewers where sales of Harp are strongest, including Wolverhampton & Dudley Breweries, and Greene King in Suffolk. If Guinness gets sufficient backing from […]

Lloyds TSB shakes up top marketing team

Lloyds TSB managing director for sales and marketing Dennis Holt is being replaced by marketing services director Ford Ennals, who becomes director of marketing services. Holt will now run general insurance. The changes come at the same time as retail financial services deputy chief executive Paul Brown, the director ultimately responsible for advertising and marketing, […]

Marketer medals with Olympic tally

Sports fans will have watched with interest as Steve Redgrave, four times Olympic gold medallist, agonised over whether to continue rowing. But many will be unaware that a similar dilemma now faces Jackie Marlow, marketing services manager for ISBA. Marlow, 27, is captain of the Great Britain Ladies Canoe Polo team – which won the […]

THE PRIZE IS RIGHT

This year’s salaries survey confirms 1996’s optimistic prediction. The report, compiled with the help of The Lloyd Group and Compass Data Services for Marketing Week, shows most marketers receiving above-inflation rises. But with an election l

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