In 2000 the Competition Commission was seen to give the UK grocery multiples an ‘easy ride’, a fact it may regret in the tussle for Safeway, says George Pitcher No sooner did I pen last week’s column on the dangers of Tom Hunter’s plans for merging House of Fraser with Allders to create one big, […]
Grey Worldwide London’s new chief executive Garry Lace has warned the agency’s 239 staff that a significant number are to be made redunandant. The move is the first shake-up since Grey poached the TBWA/London chief executive to head its UK operation (MW October 10, 2002). The agency has already entered a four-week consultation period, which […]
DraftWorldwide has launched its first marketing campaign for Chicago Mercantile Exchange. The branding campaign includes print and TV advertising in the UK and US.
A party of schoolchildren threw up during a visit to a Roman museum that had recreated the smell of a latrine. Iain Murray spots a gap in the perfume market Marketing is not without its detractors, but even its severest critics must, if they are honest, concede that it has transformed tourism. Where once we […]
Laura Ashley director of brand marketing Jillie Lyons has left the retailer following a restructure.
Cosmetics rivals L’Oréal and Revlon are to flood the market with suncare products, in an attempt to cash in on the lucrative sector just before the start of the holiday season.
At first sight, there may seem little to connect The Sun, Sainsbury’s and British Nuclear Fuels – other than that they figure prominently in this week’s magazine. But they are linked in at least one important respect: all are brands haunted by the spectre of decline. Each is currently embarking on a very different strategy […]
The Chartered Institute of Marketing (CIM) has appointed former British Airways marketer Peter Fisk as its new chief executive. He replaces John Stubbs, who has stepped down. Fisk, who joins from management and technology consulting company PA Consulting Group, will take up the post on February 1. The job had earlier been offered to former […]
Although digital TV penetration has not risen much in the past year, it seems likely that the launch of Freeview will restore some much-needed momentum
Three of the UK’s outdoor advertising companies have become embroiled in a bitter dispute with Lambeth council after the London borough deemed 500 of their billboards to be illegal. The row escalated last weekend when Lambeth’s executive councillor for planning, Andrew Sawdon, put stickers across billboards, condemning them as unauthorised. He then ordered 12 boards […]
The Department for Work and Pensions (DWP) has split the creative business for its pension credit scheme between Delaney Lund Knox Warren & Partners (DLKW) and direct marketing agency Draft Worldwide. The Government will spend &£24m on marketing and advertising the scheme, which encourages people to save for retirement rather than rely on government support, […]
Consider the poor folk at the Incorporated Society of British Advertisers (ISBA). Word has reached the Diary that some senior figures at the organisation do not recall receiving Christmas cards from certain ITV companies. Were they lost in the post, or did the companies merely send out cards that were so dull as to be […]