Online

Associated Newspapers’ This is London Website (www.thisislondon.co.uk) has been voted Site of the Year and best online publication at this year’s Yell UK Web awards held last Thursday. The award represents a double whammy for the site, based around the Evening Standard newspaper title, which in May picked up the Grand Prix and best consumer […]

On the rocks

A diamond is not so much a girl’s best friend, more a very old lump of coal. But De Beers, which controls an estimated 80 per cent of the world’s gem diamonds, has created such mystique around the sparkling stones that in 1997 consumers around the world spent $52bn (31.5bn) on them. It has used […]

Networks face global challenge

A new report provides valuable insights into the current relationship between Europe’s leading agencies and their clients. M&M Europe’s 1998 Advertiser Survey also points to some of the constraints that advertisers face in selecting and working with the best pan-European and international agencies. Of particular relevance to international marketing practitioners are the responses of the […]

Racial integration

It sounds like a marketer’s dream. A sector of consumers, with an estimated 12bn a year to spend, which is crying out to be targeted. An advertiser would have to be mad to pass up such an opportunity yet, for a variety of reasons, this is exactly what is happening. This “opportunity” arises from the […]

Brief

J Walter Thompson has given a new twist to its ‘kids will do anything’ campaign for Kraft Jacobs Suchard’s Dairylea brand. To make the brand more appealing to children, a new ad shows how a gang of mice will do anything for Dairylea. The ad features claymation mice, led by their hero Dexter, who raid […]

Young China welcomes West

President Clinton’s recent visit to China; the media hype surrounding the opening of Hong Kong’s new international airport; and Deputy Prime Minister John Prescott’s trip to the Orient all illustrate the increasing international importance of the Chinese market to Western economies and multinational companies. With a population of 1.2 billion and economic growth rates exceeding […]

World Cup shows more is less in sponsorship

The one thing we can all thank David Beckham for is keeping us amused. This joke arrived on my e-mail last week: David Beckham is visiting a school. In one class, he asks the students for an example of a tragedy. A boy stands up and says: “If my best friend was playing in the […]

Barclaycard pushes rising sports stars

Barclaycard is launching its first advertising campaign highlighting its sponsorship programme supporting 100 of Britain’s best young sports stars. It will feature a 20-year-old sprinter tipped as the next Linford Christie. The national press campaign through BMP DDB shows seven up-and-coming athletes, including the world junior 100m record holder Dwain Chambers. Ads will show the […]

DIGESTS

The BBC’s coverage of the World Cup final was watched by 15.6 million people while 6.6 million turned to ITV for coverage, according to ITV viewing figures… …The British Grand Prix, shown on ITV last Sunday, was watched by 7.3 million viewers. Zone, the publishing and licensing company, is launching Maximum Mountain Bike (right) on […]

Wilkinson Sword funds sports show

Wilkinson Sword has signed a deal to supply an advertiser-funded sports series called Pirate TV that will be produced by ITV company Meridian. The 13 half hour shows will focus on the explosion of interest in extreme sports such as sky diving, rollerblading, and snowboarding. Wilkinson Sword will fund the shows, which will have Wilkinson […]

The Internet’s portal to a more personal world

Have you, like me, been struck by the emphasis being given to the notion of Internet “portal” Websites lately? Portal, it seems, has been the buzzword of 1998 for new media. The hype about mass-audience portal sites is tending to obscure what, in marketing terms, are the real merits of the online medium as a […]

Premiership plans themed bars

The Premier League is investigating the launch of its own chain of themed bars to show live and recorded football in the style of the Sports Café and Football Football. But unlike these two existing bars, the league is considering its own outlets in big towns and cities without Premiership clubs, outside London. Miles Pearce, […]

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