Sainsbury’s marketer to take over at McDonald’s

Sainsbury’s marketer Dominic Rowell has been appointed as head of marketing at McDonald’s. His appointment follows the promotion of Laurie Morgan to vice-president of marketing earlier this year. It is understood Rowell has been debating whether to leave the supermarket for some time, but instead of going earlier this year, he switched from head of national […]

B&Q marketing director David Roth to exit after new chief joins

B&Q marketing director David Roth is to leave the DIY retailer, which has been hit by a recent slowdown in sales, at the end of the year. Roth’s departure, which was tipped in Marketing Week, follows the appointment of a new chief executive, Ian Cheshire, at the retailer earlier this month (MW June 9). A […]

Motorola to pounce on mobile phone maker Sendo

Motorola is understood to be close to buying Sendo, the UK’s only mobile phone handset manufacturer, casting doubt on the future of the UK brand, its marketing team and its relationship with advertising agency Mustoes. The privately owned Birmingham-based company, which kicked off a multi-million pound global rebrand earlier this year, has been seen as […]

Sainsbury’s marketer to take over at McDonald’s

Sainsbury’s marketer Dominic Rowell has been appointed as head of marketing at McDonald’s. His appointment follows the promotion of Laurie Morgan to vice-president of marketing earlier this year. It is understood Rowell has been debating whether to leave the supermarket for some time, but instead of going earlier this year, he switched from head of national […]

Ex-Saga boss to head new European Web insurer

Former Saga financial services marketing director Michael Cutbill is heading the launch of a pan-European online insurance company, called ci2i. Ci2i will offer motor, home and other general insurance products. Cutbill will act as part-time chief executive of ci2i. It is his first project since he left Saga in March (MW March 10), following a […]

18,500 3G users tune in to Virgin

Virgin Radio’s launch of the first radio service for 3G mobile phones has attracted 18,500 unique listeners since it first broadcast in March (MW March 3). The service has been accessed 98,000 times, with users listening to 450,000 minutes of

Viacom creates division to handle TV ad solutions

Viacom Brand Solutions (VBS) is launching a new division that will develop bespoke solutions for advertisers using its MTV, VH1, Nickelodeon and Paramount Comedy channels. The advertising and marketing partnerships division will be headed by commercial director Daniel Salem, who will take on the role of as head of partnerships.The division will focus on helping […]

Bacardi Breezer Half Sugar

Campbell Doyle Dye (CDD) has created the first burst of advertising for Bacardi-Martini’s diet variant of its Bacardi Breezer range – Half Sugar. The outdoor advertising will target 24- to 35-year-olds and will use the tagline “Half of Me”. The nationwide campaign will go live over the next few weeks. CDD was appointed to the […]

A swallow brings summer?

VCCP’s partners are set for a windfall, as Chime prepares a £16m takeover deal. Selling out to a network or holding company that wants to freshen up or establish a creative reputation is an established exit for start-ups. But Tim Bell has poor

Motorola calls £83m media review in bid to consolidate

Motorola is reviewing its $150m (£83m) global media planning and buying account with a view to consolidating its roster. The world’s second biggest mobile phone manufacturer wants to reduce the number of agencies on its global roster from nine to two. The mobile phone giant moved its US media planning and buying business into Carat […]

Latest from Marketing Week