Only when in-depth customer data is used to deliver superior value to consumers will one-to-one marketing prove successful, says Alan Mitchell
It seems everyone’s having a go at redesigning the Millennium Dome. Following the Diary’s revelation that Pukka Pies wants to balance a massive pie on the landmark’s roof (MW March 2), marshmallow biscuit maker Thomas Tunnock has come forward
Halifax has poached former Direct Line Insurance marketing manager Ian Craig to be head of marketing at its new online insurance arm Esure.com, in which it is investing £150m. Craig reports to Esure chief executive Peter Graham. He says his first task will be to build a “lean, mean, marketing team”. He will then appoint […]
B’lowfish is launching the first poster campaign for independent mortgage adviser John Charcol. The 48-sheet poster campaign will promote charcolonline.
Unilever has appointed M&C Saatchi to develop Lever Brothers’ new home and laundry cleaning service, Myhome. It is understood to be the first time Unilever has handed business to the agency. The service is being tested in south-west London. The company hopes to roll out Myhome across the country. M&C will initially look after public […]
Developments such as the Internet are raising the standards of acceptable service. To increase loyalty, companies need to understand how customers view their relationship.
German group Condomi, Europe’s largest condom manufacturer, claims it is about to ignite a UK price war by undercutting established brands by up to 80 per cent. It is entering the UK consumer retail market through a deal with distributor Ceuta Healthcare to obtain listings in supermarkets, wholesalers and Boots the Chemist. Condomi claims the […]
Motive, the incumbent on ScottishPower’s £5m media business, has been invited to repitch for the account alongside MediaCom, Zenith, CIA and Feather Brooksbank.
Phil Plowman’s move to SAB fuels speculation that brewery will bid for Bass’ brewing interests.
The Financial Times Group has appointed a board-level marketing director to co-ordinate marketing across the group. Barry Herstein will work with the various management teams in each of the group’s businesses, and report directly to group chief executive Stephen Hill. Gordon Willoughby, sales, marketing and circulation director of The Financial Times, and Paul Waddington, marketing […]
BT has signed a sponsorship deal with Cabvision to equip taxis with a TV screen promoting its ‘BT You Can’ campaign aimed at senior business people. BT aims to have 1,000 taxis equipped with TVs by the end of the year.
Freeserve, the UK’s first free Internet access provider, has announced the launch of its own version of unmetered access, jumping on a bandwagon set in motion by search engine rival AltaVista. The company, which is 80 per cent owned by electrical retailer Dixons, will from May offer unmetered access at off-peak times for &£6.99 a […]