Channel 5 is to broadcast 95.8 Capital FM’s Party in the Park under a two-year deal. Branding for the event is also being redesigned.
Communication Solutions has won the £2m through-the-line account for tour operator Beachcomber Tours.
Things are really starting to look up for England. Beckham’s foot is on the mend, Sven has managed to ditch the hanger-on (Gary Neville) and the team is primed and ready. But all these things are completely overshadowed by the Subbuteo World Cup. Up and down the country, people are going over their tactics. Short […]
Masterfoods’ head of European petcare marketing quits Mars in unexpected circumstances
Vodafone has appointed J Walter Thompson as its global advertising agency, with responsibility for advertising strategy and execution around the world. The business is estimated to be worth in the region of £300m. Wieden & Kennedy, which was appointed in May 2001, will remain as lead creative agency, but the other 20 or so agencies […]
An open meeting held by the Field Marketing Council raised some interesting points. It concluded that the industry needs to raise awareness of what exactly field marketing is, and how it can increase sales.
Granada Enterprises’ Commercial Ventures is looking for a sponsor for ITV1’s daytime show Trisha.
Capital Radio Advertising has signed a £1.2m sponsorship deal with Bacardi rum. The deal was negotiated by Universal McCann.
Foxtons, the London estate agency, is searching for a chief executive to oversee the expansion of its brand throughout the UK, as well as to oversee its sales and marketing efforts.
£76m business review as food giant ends 50-year relationship with D’Arcy
Richard Addis is to join the Financial Times as design editor from his position as editor at the Toronto Globe and Mail. He is a former editor of the Daily Express and was once a reporter at Marketing Week.
News Corp has announced record losses of $3.99bn (Â£2.75bn) for its third quarter, after writing down the value of its stake in US TV programme guide company Gemstar by $4.