16 November 1995

Virgin Our Price kicks off retail restructure

Virgin Our Price is restructuring its marketing department to bring its two music retail brands closer together, following the departure of marketing manager Dave Alder. Alder left last Friday to begin a year’s sabbatical for personal reasons, after working at Virgin for more than 11 years. He had been marketing manager for the past five […]

Drugs bust question leads to MW helping police with their enquiries

The long arm of the law is clearly guided by a discerning eye, as the Diary found out last week. Checking rumours of a drugs bust at an agency, which sadly for the image of the agency concerned proved to be unfounded, a colleague phoned Inspector Knacker at Paddington Green nick: “I’m from Marketing Week […]

DIRECT LINE OF INVESTIGATION

Value for money and quality of account handling are the most important criteria for clients when assessing direct marketing agencies. These are the findings in new, exclusive research into client awareness and attitudes towards direct marketing agencies from Marketing Week and the Direct Marketing Association (DMA). Our investigation into a range of client concerns – […]

Artist sues Pepe and agency over copyright breach in ‘suicide’ ads

Pepe UK and its advertising agency, Leagas Delaney, are being sued by an artist who claims that they have used his work as part of a 10m pan-European advertising campaign. Mark Pawson claims that the agency has infringed his copyright by using his work, called “Supermarket Sabotage with psycho-barcodes”, without permission. Pawson says: “All I […]

ITV assures advertisers programme budgets remain safe from cutbacks

ITV will save money through tougher negotiations with suppliers rather than slashed programme budgets, the channel reassured advertisers this week. Speaking at ITV’s winter programming launch yesterday (Tuesday), network director Marcus Plantin countered reports that ITV plans to cut programming spending by one-third in 1996. “It’s a question of getting better value for money rather […]

Lottery grants retailers licence to sell jewellery

Retail chains H Samuel and Argos are to sell gold jewellery bearing the National Lottery’s crossed fingers logo. The move is a response to the decision by Camelot – which holds the National Lottery licence – to launch merchandise through multiple retailers. Camelot hopes to build a turnover of 10m in its first year of […]

SeaFrance puts last touches to launch of UK operation

Leading French ferry company SeaFrance has recruited the first staff for its new UK operation and is planning a 6m marketing push to prepare for its UK launch on January 1. The company, a subsidiary of French railway operator SNCF, has been seeking a UK base since it split from its pooling partner in this […]

Sky ‘high’ in sponsors’ estimation

Broadcast sponsors enjoy a more positive association with the Sky Television brand than with ITV, according to research for BSkyB. Viewers expect sponsors of Sky programmes to be upmarket and blue-chip, whereas they believe companies sponsoring ITV series are more likely to be less interesting, the survey reveals. “Sky is seen to be a go-ahead, […]

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