AOL UK claims to have achieved its goal of “stopping the clock” by making its AOL flat rate, unmetered Internet access plan available to UK consumers. AOL says the move has boosted membership to over 1 million.
The New Millennium Experience Company seriously underestimated the marketing budget needed to promote the Dome, according to a National Audit Office report published last week. Dome board executives incorrectly assumed that positive press coverage and word of mouth recommendations would be sufficient encouragement to pull in millions of visitors. As a result, the 12 million […]
BMRB’s Internet Monitor points to growth in consumer acceptance of e-commerce
Fox Kids UK has promoted head of marketing Allan Stenhouse to marketing director with a brief to review the channel’s advertising arrangements. The channel, which claims 1 million child viewers every week, has restructured its operations into two divisions, content and commercial, with the commercial division headed by Fox Kids UK deputy managing director Ian […]
Roose & Partners, following its acquisition by Chime Communications, has confirmed its management line-up will remain the same.
Xfm is launching a new press ad campaign this month fronted by the radio station’s DJs and focusing on its key programmes such as “The weekender” and “The Remix”.
Dot.com advertisers in France now account for seven per cent of total adspend, compared with only one per cent in the first quarter of 1999, according to a joint report by the French research organisation Secodip and the French advertisers’ association UDA. About 2,000 new advertisers entered the market in the first half of this […]
Pepsi-Cola has consolidated advertising for 7UP and Mirinda soft drinks into its main agency BBDO Worldwide, taking the brands out of Goodby Silverstein & Partners, San Francisco, in the US.
While I agree with John Shannon (MW November 2) that consumers will gain more control over the marketing function and will erode national pricing strategies, he does not shed any light on how marketers should respond. No one would argue with his point that manufacturers and retailers will have to produce outstanding advertising output and […]
Bootsphoto.com, Boots’ online e-photo service, has appointed 24/7 Media to handle its UK online ad sales.
Unilever-backed teenage start-up site Wowgo has ceased trading just months after its much-hyped launch in June this year. Wowgo has been put up for sale. The site’s launch as a life-style brand aimed at 12-17 year old girls followed a number of “technical delays” which postponed the proposed early-April start date. The site was backed […]
The development of online channels has not replaced face-to-face consumer/brand reaction, but instead has multiplied the opportunities available, writes John Shannon