EDF Energy has handed its 55m (Euro 80m) pan-European account to Euro RSCG Worldwide following a competitive pitch…
British Gas is calling a multi-million direct marketing review. The business is currently split between WWAV Rapp Collins and EHS Brann…
Industry watchdog Energywatch is teaming up with the Citizens Advice Bureau to expose the failure of energy companies to implement their own price rises, saying it creates misery for more than 1 million British households. In their new initiative they claim that some households find their electricity bills more than doubling after price rises are […]
Unilever is cutting back its food innovation operation with the loss of 240 jobs in a sweeping restructure designed to improve its poor record in launching new products. The company’s European Foods Research & Development division will slim its 60 offices across Europe to 29, with the loss of 240 jobs out of a total […]
Sponge, the mobile marketing company, has been bought back by its two founders, just months after they sold it to a US company for $17.5m (£9m). NeoMedia Technologies paid $6m (£6m) in cash and the rest in shares for the highly regard mobile specialist. Sponge co-founders Dan Parker and Alex Meisl will keep almost all of […]
James Dyson, the countrys best known inventor, has called for a truth in advertising law and has slammed traditional market research for not being able to cope with new product launches in a speech to the Marketing Society annual conference on Tuesday.
The National Lottery has lost nearly 3 million players over the past four years as consumers desert the game in huge numbers, according to figures revealed by operator Camelot. The proportion of UK adults playing the Lottery has slipped from 75% in 2001/2 to 69% this year, according to Camelot’s Corporate Responsibility Report for 2006. […]
Cadillac and Corvette Europes UK managing director Malcolm Wade and head of marketing Alastair Welham have left the company after their roles were scrapped.
Wade, a former Volvo marketer, was appointed to launch the marques UK office in April last year (MW April 14, 2005), and Welham joined in the marketing role three months later (MW July 20, 2005).
Network Rail is poised to review the advertising business for its 17 stations, including Paddington, Kings Cross and Euston. It is understood that a pitch is due to start at the beginning of December. A tender invitation through the Official Journal of the European Union (OJEU) is being written. It is the first time the […]
Coca-Cola has appointed Wieden & Kennedy to handle its 30m ($56m) Diet Coke account in the US. It is unclear whether a pitch was held for the business or if incumbent Draft FCB was invited to repitch…
Television viewers expect to receive high-definition (HD) services through Freeview in the next three years, according to research carried out jointly by the BBC, ITV, Channel 4 and Five. The first findings of the broadcasters’ joint HD trial show that 86% of its pilot group expect services to be available on the free-to-air digital service […]
Barclays has launched an online gambling service focused on the financial markets. The Financial Spread Trading service, launch by its stockbrokers division, is aimed at the public. Users will be able to speculate on the movement stock market indices, currencies and share prices. The service has been launched in partnership with City Index, one of […]