16 October 2003

IF shortens ad agency shortlist

Intelligent Finance has narrowed its choice of a new advertising agency to Grey London, Campbell Doyle Dye and Delaney Lund Knox Warren. Abbott Mead Vickers.BBDO and incumbent The Union have been dropped following the first round of pitches…

Marketing head promoted at BK

Burger King head of marketing Paul Reynish has been promoted to marketing director. His remit will be expanded to include a more operational role, including having more influence over the fast-food chain’s marketing strategy and implementation in the UK. Reynish was appointed to head of marketing in January this year (MW January 9) following the […]

Qatar sets up £38m yacht sponsorship

The Gulf state of Qatar has signed a record £38m, four-year deal to sponsor British yachtswoman Tracy Edwards MBE, as well as two global sailing races. The Qatar deal will include the creation of a non-stop global race in January 2005 called the Oryx Cup, which will start from the UK and end in Qatar. […]

A pony for the Hovis boy biker

The Diary is always impressed by stories of those who give up their spare time to raise dough for charity. So news of Hovis marketing manager Simon Foster’s efforts was just the Diary’s cup of teacake. Foster, who is dedicated not only to the brand’s pledge to raise £1m for the NSPCC, but also to […]

Brahm creates Chewits campaign

Brahm has created the first campaign for confectionery brand Chewits for two years. The cinema campaign will see the return of the Chewits dinosaur and will run for six weeks.

VisitBritain joins forces with Best Western Hotels

VisitBritain and Best Western Hotels are joining forces to promote tourism in England this winter. The £250,000 campaign features nine sporting and media celebrities, including Sir Chris Bonington and Judith Chalmers, promoting their favourite region of England.

South Beach Diet set to storm Atkins market…

The South Beach Diet, the latest reduced-carbohydrate eating plan from the US, is tipped as the next dieting phenomenon in the UK, where it will be launched in December. The book of the diet, written by cardiologist Dr Arthur Agatston, is expected to challenge the dominance of the controversial Atkins Diet. The South Beach Diet, […]

Nissan marketing head joins Goodyear Dunlop

Goodyear Dunlop Tyres UK has appointed the former UK marketing director of Nissan to be its first marketing director. Neil Burrows is moving from Nissan Europe, where he was responsible for pan-European advertising and brand strategy at its Paris headquarters. Prior to moving to Paris, he was marketing director for Nissan UK, having previously been […]

Midland Expressway launches M6 Toll ad campaign

Midland Expressway, the company appointed to build and operate the M6 Toll, is launching an advertising campaign ahead of the opening of the road. The M6 Toll is a 27-mile route providing an alternative to the M6 through the West Midlands. The road is scheduled to open in January next year and car users are […]

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