JFAX, the unified message service offering voicemail, fax and e-mail via the Internet, is to launch a $20m (£12.5m) marketing campaign to promote the brand and head-off competition from a growing number of rivals. The company offers a basic subscription for $12.50 a month.
I read with interest your article on cause-related marketing, “Give and take” (MW August 26). I was delighted to see Marketing Week giving cause-related marketing its rightful recognition as a bona fide marketing activity borne out of business objectives, rather than a philanthropic add-on. After ten years of cause-related marketing experience working with global brands, […]
Media agency BJK&E is threatening to sue the More Group unless it pays compensation after failing to deliver a giant billboard of Kelly Brook modelling a Triumph bra.Triumph is one of BJK&E’s clients. The massive poster, measuring 35 metres by 15 metres, was due to have gone up on scaffolding in Holborn, London, for four […]
The BBC has appointed John Rowlinson, head of development at BBC Sport, Broadcast, as deputy controller, TV Sport. He will deputise for Mike Miller, controller for sport. BBC Prime, the BBC’s international entertainment channel, has appointed Warren Dias, formerly of Granada Media, as sponsorship manager.
Dark clouds are hanging over the BBC’s Weather Centre, where a climate of hostility has sent staff to scurry for cover
The Advertising Standards Authority (ASA) has accused retail giant Comet of deliberately ignoring its complaints about a national press ad for SkyDigital boxes and dishes. The authority claims Comet failed to reply to a recorded delivery letter notifying it of a complaint by rival Dixons (DSG Retail), as well as two follow-up letters. It further […]
Traditional marketing principles are under threat as Internet businesses put consumers in control of the whole buy-and-sell relationship, says Alan Mitchell
The Royal Horticultural Society (RHS) is holding a four-way pitch for its £500,000 ad and media account, which includes the world’s biggest flower show at Hampton Court Palace. The RHS, which also organises the Chelsea Flower Show, has split with incumbent Cardiff agency Golley Slater, which handled the account for five years. Golley Slater is […]
Total Media has bought the poster and outdoor media for Ecco Shoes’ £400,000 national advertising campaign, which starts on October 1.
Van den Bergh Foods’ launch of Five Brothers sauce in the UK is to be supported by a press ad campaign.
Sony’s announcement that the launch of PlayStation 2 has been put back to next March will delight executives at its hard-pressed rival, Sega. What better Christmas present for its own new product, Dreamcast, than that the market leader should leave the field clear during the main selling period? But Sega’s joy may be shortlived. Ugly […]
A US company specialising in one-off, specialised billboards is to open an office in London led by former More Group and Mills & Allen director Michael Higgins. New York-based Van Wagner offers advertisers a small number of big, attention-grabbing sites in key locations such as Times Square as a foil to national or regional poster […]