16 September 2010

Pitch

Pitch unveils its latest YouGov Agency Reputation Survey this week with marketers ranking agencies across a number of criteria. Read an introduction to the rankings and the views of three top executives on the future agency model here

Content should be perfect fit

Love Film

It’s refreshing to hear scores of positive thoughts on branded content and proof of the level of consumer engagement it achieves (MW 9 September).

Don’t reject an agency review

This week’s Secret Marketer column, The Perils of Finding an Agency (MW 9 September), relates a situation that must happen countless of times every week in the marketing world.

Get out of the discount trap

Alan Treadgold’s article “Bloodshed and chaos on the high street” on Marketing- Week.co.uk touches on some powerful observations for brands and retailers in today’s market, not least that they need to focus on what the shopper wants.

World Cup ads failed to score with consumers

David

Just a fifth of advertisements that featured the 2010 Fifa World Cup resonated with consumers, according to a report by Ipsos ASI. The research agency says that most ads during the four-week football tournament were “unbelievable” and “irrelevant” to consumers, who were overwhelmed by an “extraordinary” amount of World Cup marketing in the period. This […]

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