Tim Britton, Chief Executive of UK YouGov, talks about retail pricing.
Pitch unveils its latest YouGov Agency Reputation Survey this week with marketers ranking agencies across a number of criteria. Read an introduction to the rankings and the views of three top executives on the future agency model here
This week’s Secret Marketer column, The Perils of Finding an Agency (MW 9 September), relates a situation that must happen countless of times every week in the marketing world.
Do people actually read Mark Ritson?
Alan Treadgold’s article “Bloodshed and chaos on the high street” on Marketing- Week.co.uk touches on some powerful observations for brands and retailers in today’s market, not least that they need to focus on what the shopper wants.
Just a fifth of advertisements that featured the 2010 Fifa World Cup resonated with consumers, according to a report by Ipsos ASI. The research agency says that most ads during the four-week football tournament were “unbelievable” and “irrelevant” to consumers, who were overwhelmed by an “extraordinary” amount of World Cup marketing in the period. This […]
WHAT YOU SAID
Rhidian Taylor, head of brand strategy at Barclaycard, is to leave the global marketing team of the payment services company.