17 April 1997

Ailing Liberty ousts three in latest rejig

The ailing Liberty Group, owner of radio station Liberty 963 and Punch magazine, has undergone another restructure in an attempt to keep its head above the water. Liberty 963 has dumped its sales and marketing director Sophie Hind, sponsorship and promotion manager David Goodall, and its national sales manager Dina Subhani. None of the three […]

Digital TV competition is better for everyone

Reports that BSkyB may not be able to launch a digital satellite service this year may conceal a deeper truth. Phil Georgiadis examines a cynical interpretation of events and looks at the possibility of a hidden agenda for BSkyB. Phil Georgiad

Some healthy changes at PPP

Your report “Top Scottish Courage marketer goes to PPP” (MW April 10) was wide of the mark in at least one respect. Andy Brown continues in his role as director of marketing for PPP healthcare – the healthcare group’s 600m medical insurance business. Simon Rhodes joins as group marketing director next month to enhance marketing […]

Somerfield risks row over new scratchcard

Somerfield is using up over a quarter of the proceeds from its charity scratchcards in administration costs – more than five times the level taken by Camelot for its National Lottery Instants. The supermarket chain launched the scratchcards in 450 stores last week, and claims it makes no profit from them. For each 1 scratchcard […]

BT’s Carter strikes AMV chief

BT’s marketing consultant Ed Carter physically struck Jeremy Miles, Abbott Mead Vickers.BBDO board account director on BT’s 80m account, in an extraordinary disagreement over strategy, Carter, a six foot five inch, 17-stone American, made contact with Miles while, ironically, the latter was defending AMV.BBDO’s latest version of its “It’s good to talk” campaign featuring actor […]

2m Kodak relaunch targets new mothers

Kodak is launching a “Baby Welcome Programme” for new mums, in a marketing initiative involving almost 200 hospitals throughout the UK. The promotional packs for Kodak Gold Ultra will be distributed to 600,000 women – over 80 per cent of new mothers. The year-long push, which begins in May, is through specialist agency Baby Marketing. […]

Mitchell nets SodaStream’s 3m relaunch

Cadbury Schweppes-owned Soda-Stream has appointed Mitchell Patterson Grime Mitchell for its 3m relaunch campaign. The drinks-making brand last advertised on television in 1995, with a campaign in the Carlton region through Publicis. Mitchell Patterson has been appointed without a pitch, and was handed the business by marketing manager Crispian Harrod. The new campaign will be […]

THE MISSING LINK

Field marketing can be a valuable promotional tool, yet it is still underestimated by marketers.

It’s my party and I’ll cry if I want to…

Trevor Beattie, advertising’s most in-your-face creative director (his recent hiring by agency GGT even made page three of The Guardian) is throwing a party on election night at a Mayfair nightclub to celebrate the expected Labour victory. Red wine will be flowing all night until the Labour government is elected, says La Beattie. Gary Duckworth, […]

Allied Domecq in 6m review…

Allied Domecq Spirits & Wine is reviewing its 6m media planning and buying account, held by Zenith. The pitch follows the disclosure that sales of Teacher’s Scotch whisky collapsed in the second half of 1996.

DIGESTS

Ogilvy & Mather is believed to be considering setting up an international business-to-business network after winning a pan-European assignment for NEC, the computer company.

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