17 April 2003

Blue Nun wine-based RTD to get global launch in summer

Blue Nun, the German wine brand trying to update its cheap Seventies image, is launching its first ready-to-drink (RTD) product, a white “wine-crush” called Slinky. The launch will be supported by a £3m marketing and advertising campaign, created by Spirit Advertising. The news follows close on the heels of the announcement by Scottish Courage of […]

Carling first to remove brand from soccer kits

Glasgow’s famous rival football clubs, Rangers and Celtic, are being forced to offer fans an alternative range of replica kits for children without the name and logo of their main sponsor, Carling lager. The move follows changes to the drinks industry’s code of practice, which took effect on March 1. The code of practice says […]

Masterfoods to sell white Maltesers

Masterfoods is moving into the white chocolate market for the first time with the launch of white chocolate Maltesers, in an attempt to counter the imminent arrival of Nestlé Rowntree’s Kit Kat Kubes in the bite-size market. White chocolate Maltesers will be launched in September and will be in stores for the winter season. Maltesers […]

Masterfoods to sell white Maltesers

Masterfoods is moving into the white chocolate market for the first time with the launch of white chocolate Maltesers, in an attempt to counter the imminent arrival of Nestlé Rowntree’s Kit Kat Kubes in the bite-size market. White chocolate Maltesers will be launched in September and will be in stores for the winter season. Maltesers […]

Mirror marketing boss goes as sales plummet

Mirror Group Newspapers’ (MGN) marketing director Alisdair Luxmoore is leaving the company without a job to go to following a plunge in the circulation of its flagship title the Daily Mirror. Luxmoore’s is the latest head to roll in Trinity Mirror chief executive Sly Bailey’s shake-up of MGN. Managing director Mark Haysom left earlier this […]

Carling first to remove brand from soccer kits

Glasgow’s famous rival football clubs, Rangers and Celtic, are being forced to offer fans an alternative range of replica kits for children without the name and logo of their main sponsor, Carling lager. The move follows changes to the drinks industry’s code of practice, which took effect on March 1. The code of practice says […]

Blue Nun wine-based RTD to get global launch in summer

Blue Nun, the German wine brand trying to update its cheap Seventies image, is launching its first ready-to-drink (RTD) product, a white “wine-crush” called Slinky. The launch will be supported by a £3m marketing and advertising campaign, created by Spirit Advertising. The news follows close on the heels of the announcement by Scottish Courage of […]

Brands can spark organic chemistry

As the organic food market reaches maturity, and its heady growth begins to tail off, the sector’s big names are looking beyond traditional ‘worthy’ positioning and towards building high-quality brands. By Gemma Charles

Us creates campaign for Simple

Us, a London-based agency, has created a TV and press campaign for Accantia Health & Beauty’s Simple Suncare range. The campaign will break in early May.

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