17 April 2008

Fever-Tree

Product: Fever-Tree People behind it:Name: Charles Rolls, Tim Warrilow Charles Rolls ran premium spirits company Plymouth Gin from 1997 to 2001, rescuing what had become a moribund brand and turning it into the gin of choice for bartenders. After Plymouth Gin was bought by the makers of Absolut Vodka in 2001, Rolls joined former adman […]

iPlayer

Product: iPlayer People behind it:Name: Ashley Highfield (right), Erik Huggers, Anthony Rose Ashley Highfield, BBC director of future media and technology and a member of the executive board, is often portrayed as the man behind iPlayer, the BBC’s video streaming and downloading service. But it’s fairer to say it was a team effort; while we […]

Bombardier launches St George Day campaign

Wells Bombardier is launching a new advertising campaign as part of its St George’s Day Celebrations today (April 23). It will be include a major outdoor campaign across London, Birmingham and Liverpool. The campaign, which has been created by Mustoes will push the beer brand’s English heritage and continues a ten year tradition of launching […]

Kshocolt

Product: Kshocolât People behind it: Name: Simon Coyle Simon Coyle, 32, trained as a management accountant and worked for IBM, William Grant & Sons (Scotland’s largest independent whisky producer) and then Diageo. After taking some time out to travel at the end of the 1990s, he spotted a gap in the UK market for stylish high-end […]

Fire-Hose, BioSupplies, Babaloo

Product: BioSupplies, Fire-Hose BabalooPeople behind it:Name: Kresse Wesling Kresse Wesling is a Canadian who worked for a Venture Capital fund in Hong Kong and mainland China before launching her first company, BioSupplies, in 2002. She now lives and works in the UK, where she runs three companies and is about to launch a fourth, all […]

Reckitt Benckiser

Reckitt Benckiser is proud to be partnering with Marketing Week to sponsor the new Brand Innovators Award at the prestigious Marketing Week Effectiveness awards 2008. Reckitt Benckiser’s commitment to innovation and marketing has fuelled its dynamic growth and made it a top 25 performing FTSE 100 company. It has a premier position in the UK […]

Chris Ingram: Adland needs innovation not creativity

The agency groups are in a strange position today. They are huge employers for people businesses in the knowledge economy (the big two, Omnicom and WPP employ approaching 100,000 each). Yet, with market capitalisation of less than £10bn, they are not highly valued, bearing in mind the hundreds of companies they have bought over the […]

Ethiopia creates quality coffee brands

From Starbucks to Tesco and Nestl矴o Kraft, Western multinationals have profited from the enormous mark-ups they make on some of the worlds most prized products such as speciality coffee, tea and chocolate.

Halifax to axe Howard ads?

Halifax, the UKs biggest savings and mortgages provider, is reviewing its 18m advertising account at a time when the bank, under parent company HBOS, is being urged to change its business model to weather the credit crunch crisis.

Ofgem announces fuel poverty action plan

Energy regulator Ofgem will devise a fuel poverty action plan that will be introduced in May this year. The regulator held a fuel poverty summit to discuss measures to combat the rise in vulnerable customers today (April 23). The action programme will include a region-by-region campaign to advise consumer how to switch suppliers. It is […]

Greenpeace lays siege to Unilever ad agencies

Greenpeace is lobbying marketing services agencies for the first time in a shift of its strategy. The environmental groups targeted Unilever agencies Ogilvy Advertising, Jackie Cooper PR and Lexis this week as part of a protest against the company’s use of palm oil. Greenpeace says it in­tends to “ratchet up” activity against such agencies in […]

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