17 April 2014

Letters: A step too far

I was pleased to hear Coca-Cola’s European vice-president of marketing dismiss concerns that its World Cup sponsorship may be threatened by ambush marketing

Profile: Jeremy Gilley, Peace One Day

Unilever CEO Paul Polman and Jeremy Gilley

Film-maker Jeremy Gilley is on a mission to unite the world through non-profit organisation Peace One Day and is partnering brands including Unilever, Coca-Cola, Innocent and Ocado to spread the word

Customer inertia – the force that marketers fear most

Despite approaching the upper platform of the organisational pyramid, I believe one should never give up learning. Thus I attended a session this week with a business school professor, who talked – among other things – about Michael Porter and his famous Five Forces.

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