17 August 2000

Digest

Dixons has bought a stake in Internet retailer Gameplay, which will see its @Jakarta high-street chain rebranded as Gameplay.

New study shows poor Web culture

Dot-com businesses are in danger of “seriously overestimating” the sophistication of online consumers, according to a new report. The study, Voices from the e-World, published by Hauck Research International, suggests dot-coms are less in touch with consumer needs and wants than traditional companies with a Web presence. Despite the common belief among Internet start-ups that […]

When patience pays handsomely

Some people will do anything for money, as Channel 4’s on-going saga of experimentation with the human psyche Big Brother proves. But while Big Brother’s participants are fighting to curry favour with viewers to compete for £70,000, other guinea pigs are prepared to sign off a period in their lives for a lesser prize. For […]

Digest

The Observer is to covermount a special issue of John Brown Publishing’s new magazine Bare on August 20.

C5 sets up e5 division to run new media services

Channel 5 is setting up a division called e5, which will handle its new media interests and digital services when they launch in 18 months’ time. The subsidiary will be led by Channel 5 finance director Damien Harte as chief executive, and marketing director Jim Hytner and channel chief executive David Elstein are on the […]

Digest

Yahoo! Europe has signed a deal to provide content for WAP phones made by Trium, a subsidiary of Mitsubishi.

Digest

WWAV Rapp Collins has created a direct marketing campaign to back the launch of One 2 One’s phone roaming service, which allows customers to call the UK from 80 countries.

Stay global to reap rewards

The article “WPP’s valuation destiny to be determined in the US” (MW July 20), which said “British enterprises that have gone global are pushed up the UK valuation scale by American investors” made interesting reading . Since going public in 1995, the Mosaic Group has used its position as a Canadian-based marketing services company (trading […]

Digest

The Sunday Pink, a weekly sports title for the North-west from the same stable as the Manchester Evening News, launches on Sunday backed by an outdoor campaign through Cheetham Bell.

Digest

Pop 2000, the kids’ music event being held at Birmingham NEC from 17 to 19 November, has announced The Disney Channel, Select Model Management and Givenchy Oblique as sponsors.

Vauxhall hands McCann £20m OnStar business

Vauxhall has handed McCann-Erickson the £20m creative launch account for the GM OnStar vehicle communications system. But in a blow to McCann’s media agency Universal McCann, the car giant has given the media buying to its sister IPG agency Western International Media. OnStar is an in-car satellite-linked navigational system and hands-free mobile phone, which connects […]

Granada hunts agency for £5m TV Net launch

Granada Broadband is seeking an ad agency to create a launch campaign for the PowerChannel television Internet service. The campaign, to be rolled-out this October, is thought to be worth at least £5m. It will focus on the free distribution of up to 200,000 “Net-top boxes” in the first six months. These can be plugged […]

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