Walkers Crisps, the PepsiCo-owned snacks brand, has been rapped by the Advertising Standards Authority (ASA) over claims it made about the salt content of its crisps in a mailing to consumers. The watchdog has upheld complaints from pressure group Consensus Action on Salt and Health (CASH) about the mailing, which was distributed with 25g bags […]
With mobile phones becoming more important as fashion accessories than ever before, manufacturers are constantly striving to produce the next must-have handset. Following the success of Motorola’s Razr, LG Electronics seems to have the mobile
When Rupert Murdoch’s News Corporation bought MySpace for $580m (Â£306m) last year, questions were soon being asked about how the media mogul could turn the investment into profit. Websites with lots of users are not hard to find, but turning t
Though its seems a while ago now, the events are green in the memory. There, united in defeat in a foreign land, stood our footballers, weeping copiously, sobbing convulsively until the mascara ran down their moisturised cheeks, falling on eac
The dramatic rise in spending on sponsored links in Web searches over the past three years signals a fundamental shift in the dynamics of direct marketing.
At first glance, the character licensing market appears to be very successful. There is a seemingly endless supply of new and exciting movies, many of which are character-based, and there are a large number of television programmes generating
Consumers are finding more reasons to shop at Morrisons, with like-for-like sales increasing by 6.6% in the 25 weeks to July 23. The improved performance follows a turbulent period at the UK’s fourth-largest supermarket chain, which struggled
Based on a talk he gave to a conference on marketing innovation organised by Columbia Business School, Hagel notices three trends: the rising value (and price) of consumer attention; the falling cost of production and distribution compared to
Only the day before the airport terrorist alert, Ryanair chief executive Michael O’Leary was able to crow about another milestone being passed: Ryanair, he said, is now Ireland’s national airline, displacing Aer Lingus. The terrorist plot is a milestone, too, he will find – but one rather less to his liking. It will adversely affect […]
Paul Seabrook of CCB extols the “many benefits” of online media research in the context of the debate on the future of the National Readership Survey (NRS) in his letter (MW August 10).
I read with interest David Benady’s article on the challenging future TV advertisers are going to face. One of the areas he covered was product placement, which happens to be a medium that I have devoted 15 years of my life to championing, developing and generally pushing up the media agenda with some success. Mr […]
I agree with David Benady (No need to switch channel yet, MW August 10) that the industry relies heavily on the 30-second spot and until alternative models are proven will continue to do so. Unfortunately, viewers with a less enduring attachme