17 December 1998

Disney lures Smirnoff brand chief

The Disney Channel has poached Thom Noble, Diageo’s regional vice-president of Pierre Smirnoff, as its new director of marketing. Noble replaces the family cable channel’s former marketing director Michael Spencer, who is leaving the company to set up his own marketing and advertising consultancy. Noble takes up the post in January. Noble reports to the […]

Schweppes sale threat to TBWA

TBWA GGT Simons Palmer has won the 3m account for Oasis, just after its owner Cadbury Schweppes has announced plans to sell its soft drinks’ brands to Coca-Cola for 1.6bn except in the US, South Africa and France. The sale immediately puts a question mark over the Cadbury Schweppes UK marketing team, and the long-term […]

Levi’s creates worldwide marketing post

Levi-Strauss has created a new global marketing position and handed the role to its vice-president of marketing and development for the Levi’s brand in Europe, Middle East and Africa, Larry Ruff. Ruff, who has been promoted to vice-president of global marketing, will be responsible for integrating the company’s marketing and brand development worldwide. He will […]

Charities

Exclusive research by NOP into involvement with charities paints an encouraging picture of generosity. Only 13 per cent of Britons aged 15 or over have made no contribution of either time or money in the past year, and many are involved both as donors and as active fundraisers or workers. The vast majority – 82 […]

Carat sets the record straight

With reference to “3m Simply Kitchens to MediaCom” (MW December 3). I have always held Marketing Week in high regard for properly researching news stories, so I was very unhappy when I read the above article. To recap the facts as I originally outlined them: We pitched for and won the media in May. The […]

Littlewoods tests swipe card scheme for pools

Littlewoods Pools is testing a new way to play the football pools, which swaps the coupon for a swipe card. Traditionally, pools players have filled in their selection of score draws on a coupon and then handed it to a door-to-door collector or to retailers. But now the company is running trials of the swipe […]

SB in 3.5m blitz for youth skincare line

SmithKline Beecham Consumer Healthcare is to launch a new skincare range, called Oxygen, with a 3.5m TV and press advertising campaign through Grey Advertising. The company, which makes an acne cream for teenagers under the brand name Oxy, hopes to keep youngsters loyal as they move into their 20s and past the spot-treatment stage with […]

Murray gets ideas above his station

With reference to Iain Murray’s article “Morpheus Maurice in noble farce” (MW November 26). While his knowledge of marketing (like that noble lord on whom he was commenting) could not conceivably be called into question, what on earth drove Iain Murray so unfairly to describe the anticipatory weekend thoughts of their lordships? Ice in a […]

AMV refutes claims of top creative hunt

Senior staff at Abbott Mead Vickers.BBDO have moved swiftly to quash speculation that the agency is looking to hire a top-level creative to bolster the position of creative supremo Peter Souter. The agency, part of the AMV Group which was wholly acquired by US giant Omnicom last week in a deal worth 346m, has carefully […]

Murray gets ideas above his station

With reference to Iain Murray’s article “Morpheus Maurice in noble farce” (MW November 26). While his knowledge of marketing (like that noble lord on whom he was commenting) could not conceivably be called into question, what on earth drove Iain Murray so unfairly to describe the anticipatory weekend thoughts of their lordships? Ice in a […]

Brief

Strepsils has launched a new 4.5m advertising campaign, which travels from a Hong Kong street to Scottish Highlands and the African bush, with the aim of demonstrating that sore throats are a universal problem. The campaign, entitled Shout, comprises two TV ads and a radio execution, which will run nationally. It has been created by […]

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