Consumers are attracted to celebrity endorsed products and many want to see more local stars being used, but there is rowing cynicism of their blanket use and of personalities having multiple brand deals.
Marketers need to stop blaming other parts of the business for their career issues and start thinking like ‘visionaries’, says a new report from Prophet.
Google has produced a report of the most searched-for terms of 2009. It calls these the “fastest rising” tables as it compares these particular terms to how much they were searched for in 2008 – those with the largest boost end up topping the table.
Speculation that MPs are to call for a ban on alcohol advertising in any media where the audience will contain aminimum of 10% of under 18-year-olds prompted fierce debate on MarketingWeek.co.uk. See the original story and comments below