17 December 2009

Keep your eyes on the price

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As budgets tighten, procurement has grown in importance, yet many marketers still see it as the enemy. However, businesses can boost profitability and creativity if all sides learn to work together.

Step up and take in the bigger picture

There’s some tough love in this, the last issue of the decade. We’ve eschewed the easy option of filling several feature pages with a review of the year. Instead, we’ve got two features that come packed with essential advice and no little food for thought.

Ruth Mortimer on 2009’s top search terms

Google has produced a report of the most searched-for terms of 2009. It calls these the “fastest rising” tables as it compares these particular terms to how much they were searched for in 2008 – those with the largest boost end up topping the table.

Loyalty has a price

Richard Madden’s recent column on loyalty schemes called “I’veregained my faith in loyalty programmes” prompted much discussion on

Stuart Smith on newspaper injunctions

I am not often in agreement with Paul Dacre, editor in chief of Associated Newspapers, but last month I let bygones be bygones when he castigated Mr Justice Eady for his “arrogant and amoral” judgements that were imposing a privacy law on British newspapers.

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