17 February 2005

ITV1 facing shortfall of up to £231m

Advertisers could reduce their spend on ITV1 next year by up to £231m if the channel’s poor performance continues for the rest of the year. Forecasts from television buyers suggest that when taking ITV1’s performance as a whole and extrapolating it across the year, it could stand to lose the equivalent of 6.3 per cent […]

Cadbury Schweppes picks EMEA president

Cadbury Schweppes has appointed Matt Shattock as president of Europe, Middle East and Africa to replace Andrew Cosslett, who left to join InterContinental Hotels as chief executive late last year (MW December 18, 2004). Shattock, who will take over the role on March 1, joins from the Cadbury’s Americas Confectionery division, where he was president […]

Cadbury Schweppes picks EMEA president

Cadbury Schweppes has appointed Matt Shattock as president of Europe, Middle East and Africa to replace Andrew Cosslett, who left to join InterContinental Hotels as chief executive late last year (MW December 18, 2004). Shattock, who will take over the role on March 1, joins from the Cadbury’s Americas Confectionery division, where he was president […]

ITV1 facing shortfall of up to £231m

Advertisers could reduce their spend on ITV1 next year by up to £231m if the channel’s poor performance continues for the rest of the year. Forecasts from television buyers suggest that when taking ITV1’s performance as a whole and extrapolating it across the year, it could stand to lose the equivalent of 6.3 per cent […]

ASA calls a halt to Ruddles County shotgun campaign

The Advertising Standards Authority (ASA) has banned a press ad for Greene King-owned Ruddles County beer, which featured a double-barrelled shotgun. The advertisement, which was the subject of 51 complaints, has been criticised as irresponsible because it trivialises the use of guns. The British Association for Shooting and Conservation, the Gun Trade Association, the Union […]

ASA calls a halt to Ruddles County shotgun campaign

The Advertising Standards Authority (ASA) has banned a press ad for Greene King-owned Ruddles County beer, which featured a double-barrelled shotgun. The advertisement, which was the subject of 51 complaints, has been criticised as irresponsible because it trivialises the use of guns. The British Association for Shooting and Conservation, the Gun Trade Association, the Union […]

Austrian lingerie brand to storm UK

An Austrian lingerie brand with a reputation for saucy advertising is planning to launch in the UK later this year. Palmers Lingerie has already appointed Bristol-based agency Rhythmm to handle the launch of the brand and its retail network. The agency won the business following a four-way pitch against Golley Slater & Partners, BCLO, Corixa […]

Renault links with Classic FM to fund travel programme

Classic FM, the GWR-owned commercial radio station, is launching a new series of advertiser-funded programming with Renault’s flagship brand, Renault Espace. The series, Classic Journeys, will start on March 5. The weekly series, which will be 26 episodes long, features journeys through Europe illustrated by the works of local composers. It will be supported by […]

Austrian lingerie brand to storm UK

An Austrian lingerie brand with a reputation for saucy advertising is planning to launch in the UK later this year. Palmers Lingerie has already appointed Bristol-based agency Rhythmm to handle the launch of the brand and its retail network. The agency won the business following a four-way pitch against Golley Slater & Partners, BCLO, Corixa […]

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Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]