With marketers busy implementing 2013 plans and with all indications that social media will be higher on the agenda than ever before, it was interesting to read about Nike’s move to bring its social media management in-house.
Sherilyn ShackellFounderThe Marketing Academy Who’s responsible for your career development? Well, put simply – you are. The Marketing Academy is delighted to collaborate with Marketing Week to bring you this supplement on career development. The start of a new year never fails to spark a flurry of marketers evaluating their levels of job satisfaction, reassessing […]
Everybody knows about brand loyalty. It’s one of the first concepts taught to marketing undergraduates. In a decent MBA programme a couple of weeks are spent exploring all the strategic attractions of building loyalty for a brand: price insensitivity, repeat purchase, advocacy. No wonder, then, that most brand managers spend a lot of their lives talking about, understanding and then protecting that magical little army of consumers considered to be loyalists.