17 January 2002

Digest

Granada Channels has renewed its sponsorship deal with the Men & Motors channel. Now in its third year, the deal involves promotions and advertorials.

Digest

EHS Brann is to repitch for the BMW direct marketing business. The incumbent will be up against an undisclosed shortlist of agencies.

Digest

Guardian Newspapers is to axe 35 staff by March 2002, including two staff from its marketing departments and one from sponsorship and events. The redundancies are in addition to the cuts announced last November.

Digest

M&G Investments is sponsoring the North Pole Expedition 2002 – the first women’s expedition on foot to the North Pole.

M6 Toll Road consortium in hunt for full-service agency

Midlands Expressway, the consortium behind the first UK toll motorway, is to appoint a full-service agency to take on an integrated marketing campaign. M6 Toll Road managing director Tom Fanning says he has drawn up a shortlist of three agencies to make a full pitch and hopes to make a decision by the end of […]

Digest

RPM3 has created its first work for the Cosmos Holidays brand with a regional press and radio campaign featuring the new strapline ‘Cos you can’. Media is bought by Media Options.

Digest

Granada Sport and Liverpool Football Club have announced the first broadband broadcast of a pay-per-view premiership football match via the Web. Manchester United versus Liverpool will be available to watch on-demand from midnight on January 22. It will be free to subscribers to the e-season ticket package offered by Liverpool’s official website, liverpoolfc.tv, while non-subscribers […]

Burkitt in £3.5m Center Parcs win

Upmarket holiday resort operator Center Parcs has appointed Burkitt DDB to handle its &£3.5m account following a two-way pitch against incumbent Bates. The business includes the Oasis Forest Holiday Village in the Lake District, which was bought by Center Parcs last summer. The Oasis incumbent was Senior King. The pitch was overseen by Center Parcs […]

Princes group in marketing restructure

Princes, the food and drinks group, has restructured its marketing functions following a shake-up of its business operations. The business has been remodelled into three operating groups, Princes Foods Trading & Manufacturing (UK), Princes Foods International and Princes Soft Drinks (UK & Europe), in an effort to double the size of the business over the […]

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