17 January 2008

Chevrolet picks Draftfcb for Epica launch

Draftfcb London has won the digital and direct marketing business for Chevrolet in the UK following a pitch. The agency has been briefed to produce creative work for the launch of the Epica model (pictured). Draftfcb, the incumbent on the direct marketing portion of the account, pitched against an undisclosed number of agencies. It is […]

Cadbury plots year-round Creme Egg Twisted bar

Cadbury is introducing Creme Egg as a permanent line with the launch of a new bar called Creme Egg Twisted. The launch aims to boost sales of the brand outside its core Easter period. The new product is a solid bar of chocolate that is “twisted” and has the fondant running straight through the middle. […]

Government plans 75m anti-obesity campaign

The Government has pledged 75m on an advertising campaign as part of a 372m strategy aimed at beating the obesity “time bomb”. The marketing drive will focus on helping parents to make changes to their children’s diet and activity levels.

Jonathan Durden on why hybrid solutions are way forward for creativity

In advertising I expect that most agencies, media companies and their network owners have this year resolved to become totally integrated communications houses, where an idea can be executed across multiplatforms, working in harmony in brand teams that include their customers. Fair enough as ambitions go, but I wonder if that “one size fits all” […]

Epica Awards: Gorilla tactics win day

Twenty-one, they say, is the year when you grow up; learn to see the world in a different light and act accordingly. There was certainly an element of that in the 21st Epica awards, which mark creative achievement in advertising and are unique in being judged by specialist journalists rather than the people who create […]

Positives of pester power

Energy brand npower and car marque Renault are leading the way in re-inventing a once frowned upon marketing tactic. The brands are targeting children with campaigns using cartoon characters, online games and discounts. The schemes are designed to get kids to change their behaviour and to persuade their parents to join in too. It sounds […]

Motorola posts profit fall as handset unit struggles

Motorola reported a sharp fall in profits in its fourth quarter results. The company warns that the recovery in its ailing handset division will take longer than expected. The handset unit, Motorola’s biggest division, had an operating loss of $388m (£199m) for the fourth quarter of a disastrous year, which saw its handsets sales fall […]

iPhone helps Apple post record profits

Technology giant Apple has unveiled record profits, up 57% in the three months to the end of December, lifted by demand for iPhones and its Mac computers. Sales of its iPhone, released in America in June last year, reached 2.3 million. Earnings were lifted to $1.58bn (£806m), up from $1bn a year earlier. Apple says […]

Danone considers scrapping Volvic Revive following poor sales uptake

Danone’s Volvic Revive, its first functional water brand, is under threat of being scrapped after less than a year due to poor response from consumers. The brand, backed by a £7m marketing and advertising push last April, is thought to have failed against established competitors like GlaxoSmithKline’s Lucozade.

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