CNN is under fire in Europe as rival 24-hour channels eat into its market share. The US giant has hired a new agency and boosted its ad spend in an effort to be more ‘relevant’ to Europeans. Will it work?
Mobile phone operator Vodafone is searching for a direct marketing agency to handle an estimated 5m account to promote the rebranding of its 300 stores under the Vodafone banner (MW July 10). The company is in the process of rebranding stores which have previously traded as Talkland and People’s Phone as well as its own […]
Pop is enjoying a comeback to the supermarket shelves and this time around it aims to make shopping fun.
The Government has slammed plans by Tory peer Lord Mancroft to launch rapidly repeating on-line lottery games in pubs, shops and airport lounges. The games, known as Keno, are set to be launched in the autumn by gaming company Inter Lotto, run by Lord Mancroft and a new entrant into the market, Lottery King. Inter […]
Virgin Trains is seeking a Birmingham-based sales and marketing director to help drive its “ambitious growth plans”, just weeks after making dozens of head office staff redundant. Virgin Trains, which took over the Cross Country Trains franchise in January, and West Coast Main Line services in March, has already announced radical plans to revamp station […]
PSA ACCOUNT:Mediapolis’ future uncertain as Initiative wins brief
This month’s RSL survey reveals high recognition rates for the cross-section of outdoor campaigns shown to 300 18- to 60-year-olds. Nescafé’s ‘Wake up to the best’ has the greatest impact. As Malcolm Green explains (below, right) posters can b
Sportline, which markets and distributes Head sports goods and clothing in the UK, is looking for a new marketing director following the departure of Nigel Green. The new recruit will be responsible for developing new branded sportswear in the UK, as well as marketing Head sports products, which include tennis rackets, skis, footwear and bags. […]
Poster contractor More Group UK has been forced to backtrack on plans to impose stricter penalties on advertisers which cancel campaigns, after an outcry from other members of the industry. The company wanted to introduce a new ten per cent penalty on advertisers which cancelled bookings at any time up to three months in advance. […]
ITV is actively seeking broadcast sponsors for both the football World Cup and the England rugby union internationals. Tim Brady, director of sponsorship for ITV sales house TSMS, which sells sponsorship for the network, says: “I will go into the market next month to look for sponsors for these packages.” Brady will look for 4m […]
An army of mystery shoppers is keeping tabs on retail and service providers to ensure fair play.
EMAP Internet Sales is to handle ad sales for the British version of search service Lycos (www-uk.lycos.com). The Lycos service is one of a number of European Websites being developed as part of a joint venture between Lycos and German-owned Bertelsmann group. Yahoo! Inc has reported its third quarter of profitability, with traffic on its […]