BA changed its identity to reflect its position as a global airline, and also to reflect an image of Britain it felt would be more attractive to customers around the world - Britain as modern, dynamic and outward-looking, respecting different cultures. This is an image of “New Britain” which many people in the UK and […]
PPP Healthcare has launched an advertising campaign through M&C Saatchi to raise public awareness for the crippling and sometimes fatal condition known as epidermolysis bullosa or EB. It can cause skin to blister and disintegrate at the slightest touch and can be fatal to children. To illustrate the trauma of the disease, the ad shows […]
Abbey National is to close up to half of its 3,500 counters, risking fresh controversy following its decision to charge £5 to pay bills in branches. The drastic cost-cutting move is designed to channel customers into using cheaper banking methods, such as the telephone or through cashpoint machines. By axing at least 30 per cent […]
Cable & Wireless Communications is pressing ahead with the marketing plans for its digital TV launch despite speculation about a three-way merger with rivals NTL and Telewest.
Virgin Cola marketing director James Kydd is to become brand director of Virgin Mobile, the mobile phone company Virgin is setting up with One 2 One. Kydd will work alongside Virgin Mobile marketing director Joe Steele, formerly a BTCellnet marketer. Both will report to managing director Tom Alexander, who was previously BT Cellnet commercial development […]
The British Tourist Authority is very clear who or what it represents in this era of devolution (MW Leader, June 10). It represents Britain - that is England, Scotland and Wales - and is certainly not some quasi-English tourist board. Our task is to bring overseas visitors to this country. The tourist boards of Scotland […]
Camelot executives breathed a sigh of relief this week when the High Court ruled that Internet lottery Millions 2000 would not be allowed to promote itself in the UK. The lottery, which raises money for the Red Cross, is run from Liechtenstein and sells tickets to players around the world over the Internet. It is […]
Massimo Cacciari, Mayor of Venice, is the Don Quixote of our times, tilting not at windmills but at tourism. As with so many visionaries and dreamers, his cause, though irretrievably lost before begun, is a worthy one for all that. To awaken one day and find yourself titular head of the Jewel of the Adriatic, […]
Pirelli has ended its six year relationship with Young & Rubicam after an acrimonious split, and handed its Â£12m international advertising account to the new London office of Italian agency Armando Testa.
M&C Saatchi has won a Â£2m task to create the advertising for the launch of an RAC-backed vehicle tracking device, called Trackstar.
So, the Â£500,000 spent by the radio industry in upgrading the Rajar research system was worth it. Millions of missing listeners have been rediscovered Â and the fear that radio seemed to be losing its appeal in this ever-fragmenting media age
Beleaguered US satellite telecoms company Iridium has slashed its marketing department, appointed a new marketing director and is planning to reposition its brand. Iridium reported a &£760m loss on sales of &£112,000 in its annual results in February, just three months after the satellite phone service went live. It has until June 30 to restructure […]