Burger King calls £10m ad review

Burger King has called a review of its £10m ad business. It is understood that the fast-food chain is in talks with a number of agencies, including incumbent Delaney Lund Knox Warren (DLKW) and WCRS. The move comes just months after Burger King appointed Andrew Brent as chief marketing officer (MW April 22) and promoted […]

L’Oréal must drop ‘cellulite’ claims

L’Oréal is being forced to ditch its press and poster ad campaign promoting its cellulite-reduction product PerfectSlim, after the Advertising Standards Authority found its anti-cellulite claims to be false.

L’Oréal must drop ‘cellulite’ claims

L’Oréal is being forced to ditch its press and poster ad campaign promoting its cellulite-reduction product PerfectSlim, after the Advertising Standards Authority found its anti-cellulite claims to be false.

ISBA chief thunders against ad curbs

John Sunderland, the president of The Incorporated Society for British Advertisers (ISBA), is calling upon the Government not to yield to the “ill-considered” appeals for bans against advertising. The remarks have been made in ISBA’s Annual Report 2004, in which Sunderland lobbies for advertising to be seen as an important information tool in society. He […]

Burger King calls £10m ad review

Burger King has called a review of its £10m ad business. It is understood that the fast-food chain is in talks with a number of agencies, including incumbent Delaney Lund Knox Warren (DLKW) and WCRS. The move comes just months after Burger King appointed Andrew Brent as chief marketing officer (MW April 22) and promoted […]

Masterfoods claim doesn’t hold water

Masterfoods is being forced to drop its “instant hydration” claim about its new confectionery brand Aquadrops, after complaints were made that the advertising could encourage consumers to use sweets as a water substitute. The ruling from the Advertising Standards Authority (ASA) comes less than six months after the launch of the sugar-free sweet, which is […]

Yeo Valley to extend organic dairy range

Yeo Valley Organic, the dairy company, is extending its range into organic milk and cheese, in an attempt to attract more mainstream consumers. The products will launch at the end of the month. The new products will include two varieties of milk – whole-fat milk and semi-skimmed – and three varieties of cheddar – mild, […]

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