17 March 2005

Europe votes against food ‘traffic lights’

In a European-wide setback for the idea’s proponents, the European Parliament has voted against the “traffic light” food-labelling system, following concerns that the nutrient-profiling tool would create a highly simplistic scheme. A lack of scientific evidence, on which the nutrient profiling is supposedly based, appears to have triggered the move. The European Parliament’s Industry Committee, […]

Labour plots ad drive to win over gay voters

Whitehall is gearing up to launch a consumer campaign aimed at unmarried partners, making them aware of their legal right to make divorce-style claims for financial support. The move comes just in time for the General Election and for the Government to make a bid to attract gay voters to Labour. It is understood that […]

Europe votes against food ‘traffic lights’

In a European-wide setback for the idea’s proponents, the European Parliament has voted against the “traffic light” food-labelling system, following concerns that the nutrient-profiling tool would create a highly simplistic scheme. A lack of scientific evidence, on which the nutrient profiling is supposedly based, appears to have triggered the move. The European Parliament’s Industry Committee, […]

Ford pays to brand Essex CCC ground

Ford has signed a three-year sponsorship deal with Essex County Cricket Club that will see the team’s Chelmsford ground renamed the Ford County Ground for the duration of the sponsorship. The agreement is the latest in a series of high-profile deals that have included stadium naming rights, but has upset traditionalists at Essex who think […]

Guaber seeks media agency for major UK portfolio push

Italian household and personal care company Guaber is looking for a media agency to handle its multi-million pound planning and buying account. It has shortlisted Coathouse Media and TCS for the media pitch. The move coincides with the company’s decision to launch its first television and press campaigns for its entire product portfolio, which includes […]

Ford pays to brand Essex CCC ground

Ford has signed a three-year sponsorship deal with Essex County Cricket Club that will see the team’s Chelmsford ground renamed the Ford County Ground for the duration of the sponsorship. The agreement is the latest in a series of high-profile deals that have included stadium naming rights, but has upset traditionalists at Essex who think […]

Aviva set to review £60m merged media business

Aviva, the financial services giant which has launched a £1.1bn agreed takeover for motoring organisation the RAC, is planning to put its combined media planning and buying business, worth more than £60m, up for review. Brand Connection handles the £47m media planning and buying account for Norwich Union, Aviva’s main UK subsidiary. The RAC’s £11.7m […]

Aviva and RAC search for mutual assistance

The RAC lags behind the AA, while Aviva’s Norwich Union wants to supplant RBS as the UK’s top motor insurer. A merger could be just the ticket, but a culture clash looks likely. By Martin Croft

Aviva and RAC search for mutual assistance

The RAC lags behind the AA, while Aviva’s Norwich Union wants to supplant RBS as the UK’s top motor insurer. A merger could be just the ticket, but a culture clash looks likely. By Martin Croft

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