Marketing Week cover 17 03 16

17 March 2016

Alain de Botton: Brands can be a means of spreading genius or idiocy

Alain de Botton

High-minded people are often instinctively suspicious of the idea of brands. Brands can seem hateful on so many grounds: because of their maddening ubiquity (they surprise us on a mountain walk or on arrival in a new country where we’d gone specifically to experience a different culture); because they squeeze out smaller independent alternatives to which they are often the inferiors; or because they radiate values which appear to us fake, exaggerated or plain daft. It’s natural to suppose that we would, ideally, live in an entirely unbranded world.

Beware brands bearing gifts

Brands bearing gifts Marketoonist 15 3 16

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

Latest from Marketing Week