Digest

Heineken’s proposed sale of two factories and six brands to Damm, the regional Spanish brewer, has been approved by the Spanish government. Heineken must sell some of its brands as a pre-condition to it merging its Cruzcampo and El Aguila divisions. The Skol, Keler, Estrella del Sur, Victoria, Calatrava and Oro brands are affected.

Guide dogs charity launches sight awareness campaign

The Guide Dogs for the Blind Association is launching a major awareness campaign, culminating with a “Shades for a Day” event. The charity will ask people to support it by wearing sunglasses on July 18, to highlight the need for protection against ultraviolet rays and raise money for the charity. Director of communications Robin Hutchinson […]

Show Stoppers

A downturn in the UK car market has seen the London Motor Show suffer. But a new approach may help to attract back manufacturers and turn the show into a fun, hands-on, family day out.

PowerGen starts agency trawl for £1m ITV weather

PowerGen is reviewing the creative account for its ITV weather forecast sponsorship. The energy supplier has asked eight unnamed agencies to pitch for the account, which is worth about £1m. It is not clear whether Saatchi & Saatchi, the incumbent creative agency, has been invited to repitch for the business. PowerGen’s latest £13m corporate branding […]

Digest

Banks Hoggins O’Shea/FCB has created an advertising campaign for Chewits. The ads break on May 28.

Digest

Advertising Brasserie has been appointed to handle the advertising for the launch of Garage Doctors, a company which makes durable garage flooring. The company’s launch in July will be supported by TV, poster and radio ads.

Digest

Publicis Group SA has announced an increase of 78.3 per cent in its billings for the first quarter of this year. They reached E3.576bn (&£2.2bn) compared with E2bn (&£1.2bn) for the same quarter in 2000. Excluding acquisitions, billings rose 8.2 per cent.

Digest

Felix Dennis and the Tree Council are to launch a glossy bi-annual publication called Tree News Magazine, which will go on sale from May 24, with a cover price of &£2.99.

Asda takes on high street with cosmetics makeover

Asda is extending its cosmetics range to compete head on with Boots and Superdrug. Asda will roll out its newly designed cosmetics departments nationally over the next couple of weeks. The new units, designed by Coutts Design, have been tested over the past year. Asda has struck deals with established brands, including Maybelline and Rimmel, […]

IG Group picks head of financial marketing

IG Group, the spread-betting company, has promoted Julian Quance to head of financial marketing. Quance was formerly IG’s literature manager, overseeing the publication of promotional material. He will report to deputy chief executive Nat Le Roux. As head of financial marketing, he will be responsible for the development of the company’s financial spread-betting service, which […]

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