It seems marketers are drawn to a dynamic brand as much as anyone else. The results of the Marketing Week/Michael Page Marketing Top Employer Survey show that many in the industry dream of working for sexy young companies rather than corporate giants. By Ian McCawley
Coca-Cola GB is to unveil the first non-carbonated version of Fanta next summer. Fanta Still, which will be the first Fanta product sold in a plastic bottle but not a can, is aimed at the teenage group deemed too young for Coke still juice product Oasis. It is expected to be rolled out in August […]
Former Coca-Cola global marketer Phil Anderton is seeking a six-figure compensation sum after being sacked by his latest employer, Scottish football club Hearts. Anderton spent only eight months as chief executive at Heart of Midlothian Football Club, a role he took up after a spell out of work following his resignation from the Scottish Rugby […]
High street fashion retail group Monsoon Accessorize is seeking a marketing director to replace Graham Sim, who leaves at the end of this month. It is not known whether he has a job to go to. The retailer is also looking for a head of marketing, who will report to the incoming marketing director, in […]
As takeover talks continue with Friends Reunited, the website that helps old acquaintances get in touch, the company has hit back at claims it has passed its prime. Despite having 11 million members, revenues last year of more than &£9m and profits of &£5.2m, some critics question Friends’ potential, and doubt the rationale of a […]
Stella Artois brewer InBev UK has promoted its marketing chief Phil Rumbol to head both Ireland and UK markets, as it restructures its marketing department. The brewer’s operations are in a transition period following a merger of Interbrew with Brazilian Ambev in August last year. The restructuring has also resulted in 18 redundancies in the […]
Unilever is gearing up for the Â£5m launch of a new product under its Persil brand in a bid to shake up the UK’s stagnant detergents market.
Sony Ericsson, the mobile phone manufacturer best known for its high-end music and camera phones, is taking an aggressive step into the no-frills market with the launch of three easy-to-use handsets. The company, which revived the iconic Walkman brand earlier this year, will launch the Z300 before the end of this year, followed by the […]
Honda UK has appointed Ewan Ramsey as general manager of cars. He will report to Honda UK group managing director Ken Kier, who is also executive vice-president of Honda Europe, but will oversee the day-to-day running of the car division.
Barclays is tripling its marketing budget for mortgage brand Woolwich, injecting an extra &£10m for 2006, and has installed Tim Kiy as its first marketing director in almost five years. Currently Barclays brand director, Kiy will be responsible for building and revitalising the Woolwich brand, which was bought by Barclays for &£5.4bn in 2000. He […]
Costa Coffee has appointed Mike Lawless to the new position of head of UK marketing as it embarks on an extensive expansion plan. Costa has more than 390 outlets in the UK but plans to open a further 300 by 2008. Lawless will lead the development and implementation of Costa’s UK marketing strategy and advertising […]
Procter & Gamble (P&G) is ploughing Â£16m into the launch of a new Fairy dishwasher tablet as part of a major marketing campaign for the brand.